https://www.bfount.com/academy/courses/customer-research-positioning/why-research-beats-guessing/https://www.bfount.com/academy/assets/video/l/customer-research-positioning/why-research-beats-guessing.jpgWhy research beats guessingMost failed campaigns fail before launch — because the business guessed what customers wanted. Learn the three things research must uncover and how little time it actually takes.https://www.bfount.com/academy/embed/customer-research-positioning/why-research-beats-guessing/128yes https://www.bfount.com/academy/courses/marketing-fundamentals/what-marketing-really-is/https://www.bfount.com/academy/assets/video/l/marketing-fundamentals/what-marketing-really-is.jpgWhat marketing really is (and what it is not)Marketing is the work of finding the right customers, understanding what they need and persuading them to choose you — profitably. This lesson clears up the confusion between marketing, sales, advertising and branding.https://www.bfount.com/academy/embed/marketing-fundamentals/what-marketing-really-is/146yes https://www.bfount.com/academy/courses/marketing-fundamentals/b2b-vs-b2c-marketing/https://www.bfount.com/academy/assets/video/l/marketing-fundamentals/b2b-vs-b2c-marketing.jpgB2B vs B2C marketing: how buying really differsSelling to a business and selling to a consumer use the same principles but very different playbooks. Learn how decision-making, sales cycles and channels change — so you never use a B2C tactic on a B2B buyer.https://www.bfount.com/academy/embed/marketing-fundamentals/b2b-vs-b2c-marketing/146yes https://www.bfount.com/academy/courses/b2b-business-development/how-b2b-buying-works/https://www.bfount.com/academy/assets/video/l/b2b-business-development/how-b2b-buying-works.jpgHow B2B buying really worksBusiness purchases are group decisions with budgets, risks and politics. Learn who is involved, what each person cares about and how long decisions really take.https://www.bfount.com/academy/embed/b2b-business-development/how-b2b-buying-works/121yes https://www.bfount.com/academy/courses/copywriting-that-sells/what-copywriting-is/https://www.bfount.com/academy/assets/video/l/copywriting-that-sells/what-copywriting-is.jpgWhat copywriting is — and why research comes firstLearn what makes copy sell and why the best copywriters spend most of their time researching.https://www.bfount.com/academy/assets/video/l/copywriting-that-sells/what-copywriting-is.mp4https://www.bfount.com/academy/embed/copywriting-that-sells/what-copywriting-is/107yes https://www.bfount.com/academy/courses/b2b-outbound-prospecting/outbound-strategy-and-rules/https://www.bfount.com/academy/assets/video/l/b2b-outbound-prospecting/outbound-strategy-and-rules.jpgOutbound strategy and the rules you must followBefore sending a single message, know what is allowed. Learn the outbound rules in the US and UK and how to build a strategy that is both effective and compliant.https://www.bfount.com/academy/embed/b2b-outbound-prospecting/outbound-strategy-and-rules/145yes https://www.bfount.com/academy/courses/seo-content-inbound/how-inbound-and-seo-work/https://www.bfount.com/academy/assets/video/l/seo-content-inbound/how-inbound-and-seo-work.jpgHow inbound marketing and SEO workUnderstand how search engines find, understand and rank pages — and why inbound leads are often cheaper and better quality than paid ones.https://www.bfount.com/academy/embed/seo-content-inbound/how-inbound-and-seo-work/127yes https://www.bfount.com/academy/courses/landing-pages-lead-magnets/landing-page-anatomy/https://www.bfount.com/academy/assets/video/l/landing-pages-lead-magnets/landing-page-anatomy.jpgAnatomy of a high-converting landing pageA landing page has one job. Learn the sections every high-converting page needs and the order that works.https://www.bfount.com/academy/embed/landing-pages-lead-magnets/landing-page-anatomy/104yes https://www.bfount.com/academy/courses/google-ads-from-zero/how-google-ads-works/https://www.bfount.com/academy/assets/video/l/google-ads-from-zero/how-google-ads-works.jpgHow Google Ads worksUnderstand the auction, Quality Score, campaign types and how Google decides who shows and what they pay.https://www.bfount.com/academy/embed/google-ads-from-zero/how-google-ads-works/111yes https://www.bfount.com/academy/courses/meta-ads-mastery/how-meta-ads-work/https://www.bfount.com/academy/assets/video/l/meta-ads-mastery/how-meta-ads-work.jpgHow Meta ads workUnderstand the Meta auction, objectives and why creative and signals matter more than detailed targeting today.https://www.bfount.com/academy/embed/meta-ads-mastery/how-meta-ads-work/110yes https://www.bfount.com/academy/courses/linkedin-and-other-ad-platforms/linkedin-ads-fundamentals/https://www.bfount.com/academy/assets/video/l/linkedin-and-other-ad-platforms/linkedin-ads-fundamentals.jpgLinkedIn Ads fundamentalsLinkedIn lets you target by job title, seniority, company and industry. Learn when it is worth the higher costs and how to structure campaigns.https://www.bfount.com/academy/embed/linkedin-and-other-ad-platforms/linkedin-ads-fundamentals/117yes https://www.bfount.com/academy/courses/ai-powered-marketing/ai-for-marketers-overview/https://www.bfount.com/academy/assets/video/l/ai-powered-marketing/ai-for-marketers-overview.jpgWhat AI can and cannot do for marketersUnderstand what AI tools are good at, where they fail and how to fit them into your marketing work.https://www.bfount.com/academy/embed/ai-powered-marketing/ai-for-marketers-overview/103yes https://www.bfount.com/academy/courses/sales-conversion-optimisation/speed-to-lead/https://www.bfount.com/academy/assets/video/l/sales-conversion-optimisation/speed-to-lead.jpgSpeed to lead: why minutes matterThe fastest response often wins the customer. Learn how to contact leads within minutes and how many attempts to make.https://www.bfount.com/academy/embed/sales-conversion-optimisation/speed-to-lead/99yes https://www.bfount.com/academy/courses/pay-per-call-performance-marketing/performance-marketing-models/https://www.bfount.com/academy/assets/video/l/pay-per-call-performance-marketing/performance-marketing-models.jpgPerformance marketing models: CPA, CPL, CPS and pay per callUnderstand who pays whom and for what — advertisers, networks, publishers and the payout models that connect them.https://www.bfount.com/academy/embed/pay-per-call-performance-marketing/performance-marketing-models/120yes https://www.bfount.com/academy/courses/affiliate-publisher-mastery/evaluating-offers/https://www.bfount.com/academy/assets/video/l/affiliate-publisher-mastery/evaluating-offers.jpgEvaluating and choosing offersPayout alone does not decide profit. Learn to evaluate offers by EPC, conversion rate, rules, buyer quality and fit.https://www.bfount.com/academy/embed/affiliate-publisher-mastery/evaluating-offers/92yes https://www.bfount.com/academy/courses/analytics-tracking-automation/kpis-that-matter/https://www.bfount.com/academy/assets/video/l/analytics-tracking-automation/kpis-that-matter.jpgKPIs that matterSeparate vanity metrics from business metrics and build a KPI tree that links marketing activity to revenue.https://www.bfount.com/academy/embed/analytics-tracking-automation/kpis-that-matter/83yes https://www.bfount.com/academy/courses/scaling-advanced-growth/when-and-how-to-scale/https://www.bfount.com/academy/assets/video/l/scaling-advanced-growth/when-and-how-to-scale.jpgWhen and how to scaleKnow the signals that a campaign is ready to scale, and the order of scaling moves that keeps it profitable.https://www.bfount.com/academy/embed/scaling-advanced-growth/when-and-how-to-scale/86yes https://www.bfount.com/academy/courses/build-a-marketing-business/choosing-a-business-model/https://www.bfount.com/academy/assets/video/l/build-a-marketing-business/choosing-a-business-model.jpgChoosing your marketing business modelCompare agency, lead generation, pay-per-call publishing, call center and consulting models — revenue, risk and skills needed.https://www.bfount.com/academy/embed/build-a-marketing-business/choosing-a-business-model/93yes https://www.bfount.com/academy/courses/openai-ad-creatives/ai-creative-workflow-overview/https://www.bfount.com/academy/assets/video/l/openai-ad-creatives/ai-creative-workflow-overview.jpgThe AI creative workflowSee the full workflow — research, angles, hooks, images, video, checks — and where ChatGPT and OpenAI’s tools fit at each step.https://www.bfount.com/academy/embed/openai-ad-creatives/ai-creative-workflow-overview/112yes https://www.bfount.com/academy/courses/claude-sales-marketing-automation/what-claude-can-do-for-sales/https://www.bfount.com/academy/assets/video/l/claude-sales-marketing-automation/what-claude-can-do-for-sales.jpgWhat Claude can do for sales and marketingUnderstand Claude’s strengths — long documents, writing, analysis, tool use — and the sales and marketing jobs it can take off your plate.https://www.bfount.com/academy/embed/claude-sales-marketing-automation/what-claude-can-do-for-sales/97yes https://www.bfount.com/academy/courses/tiktok-ads-lead-generation/how-tiktok-ads-work/https://www.bfount.com/academy/assets/video/l/tiktok-ads-lead-generation/how-tiktok-ads-work.jpgHow TikTok ads work for lead generationUnderstand TikTok’s auction, the For You feed and why native creative and clean signals matter more than detailed targeting.https://www.bfount.com/academy/assets/video/l/tiktok-ads-lead-generation/how-tiktok-ads-work.mp4https://www.bfount.com/academy/embed/tiktok-ads-lead-generation/how-tiktok-ads-work/109yes https://www.bfount.com/academy/courses/youtube-ads-video-marketing/youtube-ad-formats/https://www.bfount.com/academy/assets/video/l/youtube-ads-video-marketing/youtube-ad-formats.jpgYouTube ad formats and campaign typesKnow the formats — skippable, in-feed, Shorts, bumpers — and which Google Ads campaign types use them for leads.https://www.bfount.com/academy/assets/video/l/youtube-ads-video-marketing/youtube-ad-formats.mp4https://www.bfount.com/academy/embed/youtube-ads-video-marketing/youtube-ad-formats/95yes https://www.bfount.com/academy/courses/email-marketing-automation/why-email-still-wins/https://www.bfount.com/academy/assets/video/l/email-marketing-automation/why-email-still-wins.jpgWhy email still wins — and how it worksSee why an owned email list beats rented social reach, and learn the parts of a modern email system.https://www.bfount.com/academy/assets/video/l/email-marketing-automation/why-email-still-wins.mp4https://www.bfount.com/academy/embed/email-marketing-automation/why-email-still-wins/115yes https://www.bfount.com/academy/courses/medicare-final-expense-call-playbook/medicare-basics-for-marketers/https://www.bfount.com/academy/assets/video/l/medicare-final-expense-call-playbook/medicare-basics-for-marketers.jpgMedicare basics for marketersUnderstand the Medicare products callers are asking about, so your ads and call flows match what buyers sell.https://www.bfount.com/academy/assets/video/l/medicare-final-expense-call-playbook/medicare-basics-for-marketers.mp4https://www.bfount.com/academy/embed/medicare-final-expense-call-playbook/medicare-basics-for-marketers/130yes https://www.bfount.com/academy/courses/offshore-call-center/choose-your-country/https://www.bfount.com/academy/assets/video/l/offshore-call-center/choose-your-country.jpgPhilippines, South Africa or India?Compare the three biggest English-speaking offshore hubs and match them to your campaigns.https://www.bfount.com/academy/assets/video/l/offshore-call-center/choose-your-country.mp4https://www.bfount.com/academy/embed/offshore-call-center/choose-your-country/132yes https://www.bfount.com/academy/courses/local-business-marketing/how-local-search-works/https://www.bfount.com/academy/assets/video/l/local-business-marketing/how-local-search-works.jpgHow local search worksUnderstand how Google decides which businesses appear in the map pack — and why it matters.https://www.bfount.com/academy/assets/video/l/local-business-marketing/how-local-search-works.mp4https://www.bfount.com/academy/embed/local-business-marketing/how-local-search-works/99yes https://www.bfount.com/academy/courses/ai-prompting-masterclass/how-ai-assistants-work/https://www.bfount.com/academy/assets/video/l/ai-prompting-masterclass/how-ai-assistants-work.jpgHow AI assistants work — in plain wordsUnderstand what AI assistants are good at, where they go wrong, and why your prompt matters so much.https://www.bfount.com/academy/assets/video/l/ai-prompting-masterclass/how-ai-assistants-work.mp4https://www.bfount.com/academy/embed/ai-prompting-masterclass/how-ai-assistants-work/105yes https://www.bfount.com/academy/courses/linkedin-personal-brand/why-personal-brand/https://www.bfount.com/academy/assets/video/l/linkedin-personal-brand/why-personal-brand.jpgWhy a personal brand wins B2B dealsSee how buyers use LinkedIn and what a strong personal presence changes in your pipeline.https://www.bfount.com/academy/assets/video/l/linkedin-personal-brand/why-personal-brand.mp4https://www.bfount.com/academy/embed/linkedin-personal-brand/why-personal-brand/100yes https://www.bfount.com/academy/courses/affiliate-compliance-tcpa-pecr/tcpa-basics/https://www.bfount.com/academy/assets/video/l/affiliate-compliance-tcpa-pecr/tcpa-basics.jpgTCPA basics for affiliates and publishersUnderstand when the Telephone Consumer Protection Act applies and why it is the biggest legal risk in US lead generation.https://www.bfount.com/academy/assets/video/l/affiliate-compliance-tcpa-pecr/tcpa-basics.mp4https://www.bfount.com/academy/embed/affiliate-compliance-tcpa-pecr/tcpa-basics/169yes https://www.bfount.com/academy/how-to-buy-live-transfers/https://www.bfount.com/academy/assets/video/a/how-to-buy-live-transfers.jpgHow to buy live transfers without paying for junk callsLive transfers can fill a sales floor or drain a budget. Here is how experienced buyers set up campaigns so they only pay for conversations that can close.https://www.bfount.com/academy/embed/article/how-to-buy-live-transfers/144yes https://www.bfount.com/academy/pay-per-call-vs-live-transfers-vs-cpl/https://www.bfount.com/academy/assets/video/a/pay-per-call-vs-live-transfers-vs-cpl.jpgPay per call vs live transfers vs CPL: which model fits your traffic?Not every source of traffic suits every payout model. A quick guide to choosing between pay per call, live transfers, CPL and CPA campaigns.https://www.bfount.com/academy/embed/article/pay-per-call-vs-live-transfers-vs-cpl/103yes https://www.bfount.com/academy/what-makes-a-medicare-call-billable/https://www.bfount.com/academy/assets/video/a/what-makes-a-medicare-call-billable.jpgWhat makes a Medicare call billable?Medicare is the biggest call vertical in the US, and also one of the most closely regulated. Here is what buyers check before they pay for a call.https://www.bfount.com/academy/embed/article/what-makes-a-medicare-call-billable/110yes https://www.bfount.com/academy/tcpa-consent-for-call-centers/https://www.bfount.com/academy/assets/video/a/tcpa-consent-for-call-centers.jpgConsent for call centers: what buyers ask for in 2026Consent is the first thing a serious buyer asks about. Here is what good consent practice looks like for outbound call centers sending transfers.https://www.bfount.com/academy/embed/article/tcpa-consent-for-call-centers/138yes https://www.bfount.com/academy/uk-posting-vs-hot-keys/https://www.bfount.com/academy/assets/video/a/uk-posting-vs-hot-keys.jpgUK posting vs hot keys: how claims and debt leads are deliveredUK claims and debt buyers take leads two ways: posted data or live hot-key transfers. Here is how each works and what UK rules apply.https://www.bfount.com/academy/embed/article/uk-posting-vs-hot-keys/120yes https://www.bfount.com/academy/final-expense-transfer-qualification-checklist/https://www.bfount.com/academy/assets/video/a/final-expense-transfer-qualification-checklist.jpgFinal expense live transfers: a qualification checklist for agentsThe fastest way to raise your final expense billable rate is better qualification. Use this checklist on every call.https://www.bfount.com/academy/embed/article/final-expense-transfer-qualification-checklist/103yes https://www.bfount.com/academy/how-bfount-vets-publishers/https://www.bfount.com/academy/assets/video/a/how-bfount-vets-publishers.jpgHow BFOUNT vets publishers (and how to get approved faster)Every publisher on BFOUNT is reviewed before they can send traffic. Here is exactly what we check, and how to make your review fast.https://www.bfount.com/academy/embed/article/how-bfount-vets-publishers/102yes https://www.bfount.com/academy/b2b-telecom-cloud-mrc-commission/https://www.bfount.com/academy/assets/video/a/b2b-telecom-cloud-mrc-commission.jpgSelling business telecom and cloud on MRC commissionTelecom and cloud providers pay channel partners a share of monthly recurring revenue. Here is how that commission works and how to earn it.https://www.bfount.com/academy/embed/article/b2b-telecom-cloud-mrc-commission/131yes https://www.bfount.com/academy/rtb-pay-per-call-dynamic-payouts/https://www.bfount.com/academy/assets/video/a/rtb-pay-per-call-dynamic-payouts.jpgRTB pay per call: how dynamic payouts workOn RTB campaigns your payout changes call by call. Here is how real-time bidding works for inbound calls, and how to make it work for you.https://www.bfount.com/academy/embed/article/rtb-pay-per-call-dynamic-payouts/106yes https://www.bfount.com/academy/ssdi-retainers-what-qualifies/https://www.bfount.com/academy/assets/video/a/ssdi-retainers-what-qualifies.jpgSSDI retainers: what qualifies a claimant?SSDI campaigns pay per signed retainer, so pre-qualification decides your earnings. Here is what advocates and law firms look for.https://www.bfount.com/academy/embed/article/ssdi-retainers-what-qualifies/120yes https://www.bfount.com/academy/google-ads-pay-per-call/https://www.bfount.com/academy/assets/video/a/google-ads-pay-per-call.jpgHow to generate inbound calls with Google Ads in 2026Google Search is still the highest-intent source of inbound calls. Here is how to build call campaigns now that call-only ads are being retired.https://www.bfount.com/academy/embed/article/google-ads-pay-per-call/177yes https://www.bfount.com/academy/microsoft-ads-for-pay-per-call/https://www.bfount.com/academy/assets/video/a/microsoft-ads-for-pay-per-call.jpgMicrosoft Ads (Bing) for pay per call: cheaper search callsBing is smaller than Google, but its audience skews older and its clicks are often cheaper — which makes it ideal for senior insurance and home services calls.https://www.bfount.com/academy/embed/article/microsoft-ads-for-pay-per-call/163yes https://www.bfount.com/academy/keyword-research-for-pay-per-call/https://www.bfount.com/academy/assets/video/a/keyword-research-for-pay-per-call.jpgKeyword research for pay per call: intent, match types and negativesThe right keywords decide whether a pay-per-call campaign makes money. Learn how to separate buyers from browsers before you spend a dollar.https://www.bfount.com/academy/embed/article/keyword-research-for-pay-per-call/176yes https://www.bfount.com/academy/landing-pages-that-make-the-phone-ring/https://www.bfount.com/academy/assets/video/a/landing-pages-that-make-the-phone-ring.jpgLanding pages that make the phone ring: a call-first page blueprintWith call-only ads retiring, every call campaign needs a landing page. This blueprint shows what a call-first page must include.https://www.bfount.com/academy/embed/article/landing-pages-that-make-the-phone-ring/135yes https://www.bfount.com/academy/youtube-ads-for-inbound-calls/https://www.bfount.com/academy/assets/video/a/youtube-ads-for-inbound-calls.jpgYouTube ads for inbound calls: video that drives phone leadsVideo builds trust faster than text. Here is how publishers use short YouTube ads to drive inbound calls for insurance, legal and home services.https://www.bfount.com/academy/embed/article/youtube-ads-for-inbound-calls/157yes https://www.bfount.com/academy/facebook-instagram-call-ads/https://www.bfount.com/academy/assets/video/a/facebook-instagram-call-ads.jpgFacebook and Instagram ads for inbound calls and leadsMeta reaches almost everyone, but social users are not searching. Here is how to turn scrolling into qualified calls without filling your buyer’s queue with junk.https://www.bfount.com/academy/embed/article/facebook-instagram-call-ads/145yes https://www.bfount.com/academy/native-advertising-for-calls/https://www.bfount.com/academy/assets/video/a/native-advertising-for-calls.jpgNative advertising and advertorials for pay per callNative ads sit inside news and content sites. With the right advertorial, they turn readers into callers at scale — if you stay honest about what the page is.https://www.bfount.com/academy/embed/article/native-advertising-for-calls/143yes https://www.bfount.com/academy/ctv-streaming-tv-for-calls/https://www.bfount.com/academy/assets/video/a/ctv-streaming-tv-for-calls.jpgStreaming TV (CTV) and audio ads for inbound callsStreaming TV brings television’s reach with digital targeting. Here is how call publishers use CTV and streaming audio without wasting budget.https://www.bfount.com/academy/embed/article/ctv-streaming-tv-for-calls/126yes https://www.bfount.com/academy/tv-radio-direct-response-calls/https://www.bfount.com/academy/assets/video/a/tv-radio-direct-response-calls.jpgTV and radio direct response: the classic inbound call engineLong before search ads, direct response TV and radio filled call centers. They still do — especially for senior and legal campaigns.https://www.bfount.com/academy/embed/article/tv-radio-direct-response-calls/141yes https://www.bfount.com/academy/direct-mail-inbound-calls/https://www.bfount.com/academy/assets/video/a/direct-mail-inbound-calls.jpgDirect mail that makes the phone ring: postcards and letters for callsMail is slower and pricier per piece than digital, but for senior and homeowner campaigns it reaches people who never click an ad.https://www.bfount.com/academy/embed/article/direct-mail-inbound-calls/126yes https://www.bfount.com/academy/local-seo-google-business-profile-calls/https://www.bfount.com/academy/assets/video/a/local-seo-google-business-profile-calls.jpgLocal SEO and Google Business Profile for free inbound callsCalls from the local map pack cost nothing per click. Here is how real local businesses — and honest lead generators — earn them.https://www.bfount.com/academy/embed/article/local-seo-google-business-profile-calls/122yes https://www.bfount.com/academy/seo-content-sites-for-calls/https://www.bfount.com/academy/assets/video/a/seo-content-sites-for-calls.jpgSEO content sites that generate calls month after monthSEO takes months, but a ranking site can deliver calls for years at no media cost. Here is how to build one Google wants to rank.https://www.bfount.com/academy/embed/article/seo-content-sites-for-calls/142yes https://www.bfount.com/academy/email-and-sms-for-calls-compliant/https://www.bfount.com/academy/assets/video/a/email-and-sms-for-calls-compliant.jpgEmail and SMS marketing for calls: the compliant wayEmail and text can produce cheap calls — or expensive lawsuits. The difference is consent, honesty and respecting opt-outs.https://www.bfount.com/academy/embed/article/email-and-sms-for-calls-compliant/167yes https://www.bfount.com/academy/start-outbound-call-center-live-transfers/https://www.bfount.com/academy/assets/video/a/start-outbound-call-center-live-transfers.jpgHow to start an outbound call center for live transfersThinking of opening a transfer floor? This is the practical setup plan — from seats and dialers to data, scripts and getting your first campaign approved.https://www.bfount.com/academy/embed/article/start-outbound-call-center-live-transfers/143yes https://www.bfount.com/academy/choosing-a-dialer/https://www.bfount.com/academy/assets/video/a/choosing-a-dialer.jpgChoosing a dialer: predictive vs progressive vs previewThe dialer you choose shapes your contact rate, your agent utilisation and your legal risk. Here is how the main dialing modes compare.https://www.bfount.com/academy/embed/article/choosing-a-dialer/146yes https://www.bfount.com/academy/transfer-script-that-passes-qualification/https://www.bfount.com/academy/assets/video/a/transfer-script-that-passes-qualification.jpgWriting a live transfer script that passes qualificationMost disputed transfers trace back to the script. This template shows how to qualify honestly and hand off a caller the buyer actually wants.https://www.bfount.com/academy/embed/article/transfer-script-that-passes-qualification/146yes https://www.bfount.com/academy/buying-data-vetting-data-vendors/https://www.bfount.com/academy/assets/video/a/buying-data-vetting-data-vendors.jpgBuying data safely: how to vet lead and data vendorsBad data is the fastest way to lose a campaign — or face a TCPA lawsuit. Use this checklist before you buy a single record.https://www.bfount.com/academy/embed/article/buying-data-vetting-data-vendors/153yes https://www.bfount.com/academy/agent-training-and-qa-for-transfer-floors/https://www.bfount.com/academy/assets/video/a/agent-training-and-qa-for-transfer-floors.jpgAgent training and QA for live transfer floorsYour billable rate is a direct reflection of your training and QA. Here is a practical program any floor can run.https://www.bfount.com/academy/embed/article/agent-training-and-qa-for-transfer-floors/113yes https://www.bfount.com/academy/offshore-call-centers-for-us-uk-campaigns/https://www.bfount.com/academy/assets/video/a/offshore-call-centers-for-us-uk-campaigns.jpgRunning US and UK campaigns from offshore call centersOffshore floors power much of the transfer industry. Here is what buyers expect — and how to stand out from hundreds of other centers.https://www.bfount.com/academy/embed/article/offshore-call-centers-for-us-uk-campaigns/156yes https://www.bfount.com/academy/call-tracking-101/https://www.bfount.com/academy/assets/video/a/call-tracking-101.jpgCall tracking 101: numbers, DNI and attribution for callsIf you cannot measure which ad made the phone ring, you cannot scale it. Here is how call tracking works and how to set it up properly.https://www.bfount.com/academy/embed/article/call-tracking-101/139yes https://www.bfount.com/academy/break-even-cpc-for-pay-per-call/https://www.bfount.com/academy/assets/video/a/break-even-cpc-for-pay-per-call.jpgBreak-even CPC: the maths behind profitable pay per callBefore you set a single bid, know the highest price you can pay for a click and still make money. It takes three numbers.https://www.bfount.com/academy/embed/article/break-even-cpc-for-pay-per-call/112yes https://www.bfount.com/academy/consent-certificates-trustedform-jornaya/https://www.bfount.com/academy/assets/video/a/consent-certificates-trustedform-jornaya.jpgConsent certificates explained: proving where a lead came fromWhen a consumer says “I never signed up”, a consent certificate is your evidence. Here is how they work and how to use them properly.https://www.bfount.com/academy/embed/article/consent-certificates-trustedform-jornaya/161yes https://www.bfount.com/academy/conversion-rate-optimisation-for-lead-gen/https://www.bfount.com/academy/assets/video/a/conversion-rate-optimisation-for-lead-gen.jpgConversion rate optimisation for lead generation and salesDoubling your conversion rate halves your cost per lead. Here is a practical, test-driven approach to getting more leads and sales from the same traffic.https://www.bfount.com/academy/embed/article/conversion-rate-optimisation-for-lead-gen/138yes https://www.bfount.com/academy/building-a-sales-funnel-that-converts/https://www.bfount.com/academy/assets/video/a/building-a-sales-funnel-that-converts.jpgBuilding a sales funnel that converts: from first click to closed dealA funnel is the path a stranger takes to become a customer. Design each stage deliberately and your marketing stops leaking money.https://www.bfount.com/academy/embed/article/building-a-sales-funnel-that-converts/135yes https://www.bfount.com/academy/analytics-and-attribution-ga4/https://www.bfount.com/academy/assets/video/a/analytics-and-attribution-ga4.jpgAnalytics and attribution: knowing which marketing really worksIf you cannot connect spend to revenue, you are guessing. Here is a simple, reliable measurement setup for lead generation and sales.https://www.bfount.com/academy/embed/article/analytics-and-attribution-ga4/130yes https://www.bfount.com/academy/audience-building-first-party-data/https://www.bfount.com/academy/assets/video/a/audience-building-first-party-data.jpgAudience building: targeting with first-party data and lookalikesAs tracking gets harder, your own data becomes your best targeting. Here is how to build audiences that find more of your best customers.https://www.bfount.com/academy/embed/article/audience-building-first-party-data/127yes https://www.bfount.com/academy/linkedin-ads-b2b-lead-generation/https://www.bfount.com/academy/assets/video/a/linkedin-ads-b2b-lead-generation.jpgLinkedIn Ads for B2B lead generation: a practical playbookLinkedIn is expensive per click but unmatched for reaching decision-makers. Here is how to make it pay for B2B lead generation.https://www.bfount.com/academy/embed/article/linkedin-ads-b2b-lead-generation/147yes https://www.bfount.com/academy/b2b-cold-email-outreach/https://www.bfount.com/academy/assets/video/a/b2b-cold-email-outreach.jpgB2B cold email that books meetings without burning your domainCold email still books B2B meetings — when it is relevant, short and sent from a healthy setup. Here is the system that works.https://www.bfount.com/academy/embed/article/b2b-cold-email-outreach/125yes https://www.bfount.com/academy/b2b-appointment-setting/https://www.bfount.com/academy/assets/video/a/b2b-appointment-setting.jpgB2B appointment setting: how to book meetings sales teams wantAn appointment is only valuable if the right person shows up with a real need. Here is how professional appointment setters deliver meetings that close.https://www.bfount.com/academy/embed/article/b2b-appointment-setting/121yes https://www.bfount.com/academy/medicare-aep-playbook/https://www.bfount.com/academy/assets/video/a/medicare-aep-playbook.jpgMedicare AEP playbook for publishers and call centersAEP is the busiest season in senior insurance. Here is how publishers and call centers prepare — and how to stay inside CMS marketing rules.https://www.bfount.com/academy/embed/article/medicare-aep-playbook/175yes https://www.bfount.com/academy/affiliate-marketing-guide-for-publishers/https://www.bfount.com/academy/assets/video/a/affiliate-marketing-guide-for-publishers.jpgAffiliate and performance marketing: a beginner’s guide for publishersNew to affiliate marketing? Here is how the business works, how publishers get paid and how to pick your first offers without losing money.https://www.bfount.com/academy/embed/article/affiliate-marketing-guide-for-publishers/152yes https://www.bfount.com/academy/pay-per-call-worked-example/https://www.bfount.com/academy/assets/video/a/pay-per-call-worked-example.jpgWorked example: taking a pay-per-call campaign from test to profitAn illustrative walk-through, with real arithmetic, of how a publisher tests a pay-per-call offer, finds the leaks and turns it profitable.https://www.bfount.com/academy/embed/article/pay-per-call-worked-example/149yes https://www.bfount.com/academy/chatgpt-ad-creatives-workflow/https://www.bfount.com/academy/assets/video/a/chatgpt-ad-creatives-workflow.jpgHow to make ad creatives with ChatGPT: a step-by-step workflowChatGPT can turn one marketer into a creative team — if you brief it properly and check everything it produces. Here is the workflow we teach.https://www.bfount.com/academy/embed/article/chatgpt-ad-creatives-workflow/147yes https://www.bfount.com/academy/chatgpt-prompts-for-marketers/https://www.bfount.com/academy/assets/video/a/chatgpt-prompts-for-marketers.jpg25 ChatGPT prompts for marketers (copy, paste, customise)Good prompts give context, examples and limits. Here are 25 we use every week, grouped by job.https://www.bfount.com/academy/embed/article/chatgpt-prompts-for-marketers/177yes https://www.bfount.com/academy/claude-for-sales-prospecting/https://www.bfount.com/academy/assets/video/a/claude-for-sales-prospecting.jpgHow to use Claude for sales prospecting and outreachClaude is excellent at reading long documents and writing in your voice. Here is how B2B sales teams use it to prospect faster without sounding like a robot.https://www.bfount.com/academy/embed/article/claude-for-sales-prospecting/139yes https://www.bfount.com/academy/claude-marketing-automation/https://www.bfount.com/academy/assets/video/a/claude-marketing-automation.jpgMarketing automation with Claude: 7 workflows that save hours every weekConnect Claude to your inbox, calendar, drive and business tools, then let it draft the routine work while you approve what goes out.https://www.bfount.com/academy/embed/article/claude-marketing-automation/110yes https://www.bfount.com/academy/ai-video-ads-guide/https://www.bfount.com/academy/assets/video/a/ai-video-ads-guide.jpgAI video ads that convert: scripts, tools and policy rulesAI makes video production fast and cheap. These are the formats and rules that turn it into ads that actually sell.https://www.bfount.com/academy/embed/article/ai-video-ads-guide/137yes https://www.bfount.com/academy/using-ai-in-marketing-safely/https://www.bfount.com/academy/assets/video/a/using-ai-in-marketing-safely.jpgUsing AI in marketing safely: privacy, accuracy, disclosure and ad policiesAI makes marketers faster. These rules stop it from making them reckless.https://www.bfount.com/academy/embed/article/using-ai-in-marketing-safely/111yes https://www.bfount.com/academy/how-to-generate-leads-small-business/https://www.bfount.com/academy/assets/video/a/how-to-generate-leads-small-business.jpgHow to generate leads for a small business: 12 methods that workMost small businesses need more enquiries, not more theory. Here are twelve lead sources, how fast they work and what they cost.https://www.bfount.com/academy/embed/article/how-to-generate-leads-small-business/166yes https://www.bfount.com/academy/facebook-lead-ads-guide/https://www.bfount.com/academy/assets/video/a/facebook-lead-ads-guide.jpgFacebook lead ads: setup, forms and how to keep lead quality highFacebook lead ads can deliver very cheap leads. The trick is making sure they are leads you can actually sell to.https://www.bfount.com/academy/embed/article/facebook-lead-ads-guide/96yes https://www.bfount.com/academy/google-ads-for-beginners/https://www.bfount.com/academy/assets/video/a/google-ads-for-beginners.jpgGoogle Ads for beginners: launch your first profitable campaignGoogle Ads can be your fastest source of customers or your fastest way to burn money. This is the beginner setup that avoids the usual mistakes.https://www.bfount.com/academy/embed/article/google-ads-for-beginners/85yes https://www.bfount.com/academy/b2b-marketing-strategy/https://www.bfount.com/academy/assets/video/a/b2b-marketing-strategy.jpgB2B marketing strategy: how to build a pipeline of qualified meetingsB2B buying involves several people, long cycles and big deals. Your marketing has to be built for that.https://www.bfount.com/academy/embed/article/b2b-marketing-strategy/98yes https://www.bfount.com/academy/b2c-marketing-strategy/https://www.bfount.com/academy/assets/video/a/b2c-marketing-strategy.jpgB2C marketing strategy: how to win consumers profitablyConsumers decide faster and on emotion as much as logic. Here is how to build B2C marketing that scales without losing money.https://www.bfount.com/academy/embed/article/b2c-marketing-strategy/98yes https://www.bfount.com/academy/customer-acquisition-cost-ltv/https://www.bfount.com/academy/assets/video/a/customer-acquisition-cost-ltv.jpgCAC and LTV explained: what you can afford to pay for a leadIf you do not know what a customer is worth, you cannot know what to pay for one. Here is the maths, step by step.https://www.bfount.com/academy/embed/article/customer-acquisition-cost-ltv/92yes https://www.bfount.com/academy/speed-to-lead-follow-up/https://www.bfount.com/academy/assets/video/a/speed-to-lead-follow-up.jpgSpeed to lead: how fast follow-up turns more leads into customersThe lead you paid for today is most interested right now. Every minute you wait, someone else may call first.https://www.bfount.com/academy/embed/article/speed-to-lead-follow-up/99yes https://www.bfount.com/academy/tiktok-ads-lead-generation/https://www.bfount.com/academy/assets/video/a/tiktok-ads-lead-generation.jpgTikTok ads for lead generation: what works and what to avoidTikTok rewards ads that look like TikToks. Here is how to turn that into leads.https://www.bfount.com/academy/embed/article/tiktok-ads-lead-generation/74yes