② Intermediate
▶Free preview · no sign-upWhat AI can and cannot do for marketers🤖 AI-Powered Marketing
Use AI tools to research audiences, write copy, create images and video, analyse competitors, personalise outreach and automate work — responsibly and with human judgement.
🎬 8 video lessons📝 8 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate
What you will be able to do
- Write prompts that produce useful marketing work
- Research audiences and competitors faster with AI
- Draft copy, creative concepts and videos with AI tools
- Automate repetitive marketing workflows
- Use AI safely: accuracy, privacy, disclosure and brand voice
AI makes good marketers much faster — and makes careless marketers produce more mistakes. This course teaches practical AI workflows for every part of marketing, with the checks that keep work accurate, legal and on-brand.
Course content
Module 1 · Working with AI2 lessons
1. What AI can and cannot do for marketersFree preview
▶ 10 min
2. Prompting that produces useful work
▶ 14 min
Module 2 · AI across the marketing workflow7 lessons
3. AI for audience and competitor research
▶ 12 min
4. AI for copywriting and content
▶ 12 min
5. AI for images, video and voice
▶ 12 min
6. AI in ad platforms and optimisation
▶ 12 min
7. Automating marketing with AI
▶ 12 min
8. Responsible AI: privacy, disclosure and brand safety
▶ 10 min
9. Project: your AI-assisted marketing workflowProject
▶ 30 min
📝 Test your learning
Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.
1. Pre-testOptional, before lesson 1
2. All lessons8 lessons with quizzes + 1 project
3. Final examUnlocks after every lesson
4. CertificateVerifiable, LinkedIn-ready
Course project
Build an AI-assisted marketing workflow for one campaign: research, copy, creative and automation — with a prompt library and a quality checklist.