Articles & guides
In-depth guides on pay per call, paid ads, lead generation, call centers, tracking, compliance and B2B sales.
How to Become a Media Buyer (No Experience Needed)
No degree, no experience? Here is the 90-day plan to learn media buying, get real results and land your first role or client.
Nov 05, 2026 · 7 min readTracking, Analytics & CROWhat Is ROAS? Formula, Examples & Break-Even ROAS
A good ROAS depends on your margin. Here is the formula, worked examples and the one calculation every advertiser should do first.
Nov 05, 2026 · 6 min readSocial, Video & AudiencesTikTok ads for lead generation: what works and what to avoid
TikTok rewards ads that look like TikToks. Here is how to turn that into leads.
Oct 27, 2026 · 2 min readLead GenerationHow to buy live transfers without paying for junk calls
Live transfers can fill a sales floor or drain a budget. Here is how experienced buyers set up campaigns so they only pay for conversations that can close.
Oct 26, 2026 · 2 min readLead GenerationSpeed to lead: how fast follow-up turns more leads into customers
The lead you paid for today is most interested right now. Every minute you wait, someone else may call first.
Oct 25, 2026 · 2 min readTracking, Analytics & CROCAC and LTV explained: what you can afford to pay for a lead
If you do not know what a customer is worth, you cannot know what to pay for one. Here is the maths, step by step.
Oct 24, 2026 · 2 min readGetting StartedB2C marketing strategy: how to win consumers profitably
Consumers decide faster and on emotion as much as logic. Here is how to build B2C marketing that scales without losing money.
Oct 22, 2026 · 2 min readGetting StartedPay per call vs live transfers vs CPL: which model fits your traffic?
Not every source of traffic suits every payout model. A quick guide to choosing between pay per call, live transfers, CPL and CPA campaigns.
Oct 21, 2026 · 2 min readB2B Marketing & SalesB2B marketing strategy: how to build a pipeline of qualified meetings
B2B buying involves several people, long cycles and big deals. Your marketing has to be built for that.
Oct 20, 2026 · 2 min readSearch & Google AdsGoogle Ads for beginners: launch your first profitable campaign
Google Ads can be your fastest source of customers or your fastest way to burn money. This is the beginner setup that avoids the usual mistakes.
Oct 19, 2026 · 2 min readSocial, Video & AudiencesFacebook lead ads: setup, forms and how to keep lead quality high
Facebook lead ads can deliver very cheap leads. The trick is making sure they are leads you can actually sell to.
Oct 17, 2026 · 2 min readVertical PlaybooksWhat makes a Medicare call billable?
Medicare is the biggest call vertical in the US, and also one of the most closely regulated. Here is what buyers check before they pay for a call.
Oct 16, 2026 · 2 min read