All courses
Practical courses from beginner to expert. Every lesson has step-by-step instructions, a worked example, a checklist and an assignment — most have a quiz.
Customer Research & Positioning
Understand customers deeply — their problems, words and buying triggers — and position your offer so the right people instantly see why you are different.
Digital Marketing for Beginners
Your first map of digital marketing: websites and SEO, social media, email, paid ads and analytics — how each channel works, when to use it, and how to measure results.
Marketing Fundamentals
Start here. Understand what marketing really is, how B2B and B2C differ, how customers decide, and how to build a simple plan that makes money.
Copywriting That Sells
Write words that make people act: research the customer’s language, write headlines that stop the scroll, use proven formulas, handle objections, and edit for ads, landing pages and emails.
SEO, Content & Inbound Marketing
Get found by people already searching for what you sell. Learn keyword research, on-page and technical SEO, content that ranks, local SEO and social media that brings in leads.
Google Ads from Zero to Profitable
Set up, launch and optimise Google Ads campaigns that bring leads, calls and sales — search, call ads, Performance Max, YouTube and smart bidding explained step by step.
Email Marketing & Automation
Build an email list you own and turn it into sales: sign-up offers, welcome sequences, newsletters people open, automations that run while you sleep, deliverability and the metrics that matter.
Local Business Marketing: Google Business Profile & Reviews
Win customers near you: set up and optimise your Google Business Profile, earn more genuine reviews, rank in the map pack, run Local Services and call ads, and track every call and booking.
ChatGPT & Claude Prompting Masterclass
Get expert-level results from ChatGPT, Claude and other AI assistants: the anatomy of a great prompt, context and examples, step-by-step workflows, reusable templates, checking accuracy and using AI safely at work.
LinkedIn Personal Brand for Founders & Sales
Turn your LinkedIn profile into a source of clients and partners: a profile that sells, a clear content theme, posts that get seen, comments and DMs that start real conversations, and a simple weekly routine.
GA4 for Beginners
Set up Google Analytics 4 the right way and read it with confidence: installation, events and key events, traffic sources, UTM tracking and the reports that show whether your marketing works.
B2B Marketing & Business Development
Find business clients, reach decision-makers, build partnerships and run a B2B pipeline from first contact to signed contract.
B2B Outbound: Cold Email, Calling & LinkedIn
Book meetings with decision-makers using compliant cold email, phone and LinkedIn — from clean data and deliverability to messages and sequences that get replies.
Landing Pages, Funnels & Lead Magnets
Build pages that turn clicks into leads and calls. Learn page structure, copy, forms, lead magnets, funnels, compliance and A/B testing.
Meta Ads Mastery: Facebook & Instagram
Generate leads, calls and sales on Facebook and Instagram. Learn account setup, the Pixel and Conversions API, audiences, creative that stops the scroll, lead forms and scaling.
LinkedIn Ads & Other Ad Platforms
Reach decision-makers on LinkedIn and diversify beyond Google and Meta with Microsoft Ads, TikTok, YouTube, native ads and programmatic.
AI-Powered Marketing
Use AI tools to research audiences, write copy, create images and video, analyse competitors, personalise outreach and automate work — responsibly and with human judgement.
Sales & Conversion: Turning Leads into Customers
Marketing creates leads; sales and conversion create revenue. Learn speed to lead, discovery, persuasive conversations, objection handling, follow-up, CRM and call center performance.
Pay Per Call & Performance Marketing
Generate inbound calls buyers pay for. Learn how pay per call works, verticals and payouts, call tracking, IVR, generating calls on every major channel, compliance and scaling.
Making Ad Creatives with ChatGPT & OpenAI Tools
Use ChatGPT and OpenAI’s image and video tools to research angles, write hooks, generate ad images, script and produce short videos — fast, on-brand and within ad policies.
Claude for Sales & Marketing Automation
Use Claude to research prospects, draft outreach, build call scripts, analyse campaign data, create documents and automate repetitive sales and marketing work — with a human in control.
TikTok Ads for Lead Generation
Generate leads and calls on TikTok: account and Pixel setup, native creative that stops the scroll, Spark Ads, lead forms, targeting, testing and scaling — within TikTok’s ad policies.
YouTube Ads & Video Marketing
Use YouTube to generate leads and calls: ad formats, intent-based targeting, scripts that convert in five seconds, Shorts, measurement, and an organic channel that keeps working.
Affiliate Compliance: TCPA, PECR & Consent
Protect your campaigns, buyers and business: US TCPA and Do Not Call rules, consent that holds up, opt-outs, UK PECR and the 2026 fine increase, honest advertising, and a compliance system for affiliates and publishers.
Affiliate & Publisher Mastery
Run a publisher business like a pro: choosing offers, tracking and pixels, pre-landers, traffic quality, fraud prevention, negotiating payouts and building assets you own.
Analytics, Tracking & Marketing Automation
Measure what matters and automate the rest. Learn KPIs, GA4, UTMs, tag management, attribution, dashboards, ROI analysis and marketing automation workflows.
Medicare & Final Expense Call Playbook
Run profitable, compliant Medicare and final expense call campaigns: how the products and seasons work, CMS marketing rules for 2027, traffic that converts, call flows, buffers and payouts, and quality control.
Running an Offshore Call Center (Philippines, South Africa, India)
Set up and run a profitable offshore sales or support team: choosing the Philippines, South Africa or India, BPO vs your own site, hiring, training, technology, compliance, KPIs and keeping people.
Scaling & Advanced Growth Strategies
Grow from a profitable campaign to a scalable business: budget scaling, creative systems, new channels and markets, retention, referrals, partnerships and growth experiments.
Build Your Marketing Business or Agency
Turn your skills into a business: choose a model, package and price services, win clients, deliver results, hire a team, build a call center or media buying operation and grow profitably.