Learn to plan, launch and scale campaigns that actually make money.
Short animated video lessons, hands-on practice labs and real projects — from your first marketing lesson to running profitable paid ads, B2B sales and pay-per-call campaigns. Built by people who run them every day.
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Watch it. Do it. Prove it.
Every lesson opens with a short animated video — narrated, captioned, with chapters and speed control.
Step-by-step guides, real examples, checklists and assignments in every lesson, downloadable templates, and a practical project at the end of every course.
A quiz after every lesson, a hands-on project to finish each course, a pre-test and final exam, and a certificate with a public verification link you can add to LinkedIn.
More than courses
Practise with real tools, get answers from people who do this every day — and turn your certificate into work.
Practice Labs
Write a Google ad, a cold email or a call script and get an instant score with fixes. Calculate max CPL, ROAS, LTV:CAC and pay-per-call profit.
Try a lab → 💬Community Q&A
Ask any marketing or sales question. Practitioners and the BFOUNT team answer, the best answers rise to the top.
Ask a question → 💼Learn → Earn
Certified? Apply to work with BFOUNT as a publisher, media buyer, caller, seller or creative — your results go with you.
See the tracks →🤖 New: AI for sales & marketing
ChatGPT and OpenAI tools for ad creatives, Claude for sales and marketing automation, and AI across the whole workflow.
ChatGPT & Claude Prompting Masterclass
Get expert-level results from ChatGPT, Claude and other AI assistants: the anatomy of a great prompt, context and examples, step-by-step workflows, reusable templates, checking accuracy and using AI safely at work.
Claude for Sales & Marketing Automation
Use Claude to research prospects, draft outreach, build call scripts, analyse campaign data, create documents and automate repetitive sales and marketing work — with a human in control.
Making Ad Creatives with ChatGPT & OpenAI Tools
Use ChatGPT and OpenAI’s image and video tools to research angles, write hooks, generate ad images, script and produce short videos — fast, on-brand and within ad policies.
Your journey: four levels
Every course is tagged by level, so you always know what to learn next.
Audiences, offers, funnels, your first ads and landing pages.
Google, Meta, LinkedIn, inbound, B2B outreach, AI tools and sales.
Tracking, attribution, CRO, performance and affiliate marketing.
Scaling budgets, new markets, teams, systems and your own business.
All 9 learning paths
Follow a path from start to finish — courses in the right order. Paths share some courses, so lesson counts overlap.
The Complete Marketer
Start with zero experience and finish able to plan, launch, measure and scale campaigns across channels — the full BFOUNT curriculum in the right order.
Performance Marketer
Learn to buy traffic profitably: Google and Meta ads, landing pages, tracking, pay per call and scaling — the skills performance marketers and media buyers are paid for.
B2B Growth & Business Development
Find and win business clients: positioning, ideal customer profiles, outbound prospecting, LinkedIn, sales conversations and building a B2B pipeline.
AI-Powered Marketer
Use AI tools responsibly to research, write, design, test and automate — and pair them with the fundamentals that make AI output convert.
Call Center & Pay-Per-Call Operator
Run profitable, compliant calling operations: pay-per-call economics, Medicare and final expense, compliance, offshore teams and sales conversion.
Content & Brand Builder
Build an audience that buys: copywriting, email, SEO and content, local marketing, LinkedIn personal brand and AI prompting.
Paid Ads Specialist
Master the major ad platforms from account setup to optimisation, with landing pages and tracking that make every dollar measurable.
Inbound Marketer
Attract customers who come to you: research, SEO and content, landing pages, lead magnets and nurturing leads into sales.
Publisher & Affiliate Path
Everything a publisher, media buyer or call center needs to run performance campaigns profitably and grow on networks like BFOUNT.
Featured courses
Marketing Fundamentals
Start here. Understand what marketing really is, how B2B and B2C differ, how customers decide, and how to build a simple plan that makes money.
B2B Marketing & Business Development
Find business clients, reach decision-makers, build partnerships and run a B2B pipeline from first contact to signed contract.
Copywriting That Sells
Write words that make people act: research the customer’s language, write headlines that stop the scroll, use proven formulas, handle objections, and edit for ads, landing pages and emails.
SEO, Content & Inbound Marketing
Get found by people already searching for what you sell. Learn keyword research, on-page and technical SEO, content that ranks, local SEO and social media that brings in leads.
Google Ads from Zero to Profitable
Set up, launch and optimise Google Ads campaigns that bring leads, calls and sales — search, call ads, Performance Max, YouTube and smart bidding explained step by step.
Meta Ads Mastery: Facebook & Instagram
Generate leads, calls and sales on Facebook and Instagram. Learn account setup, the Pixel and Conversions API, audiences, creative that stops the scroll, lead forms and scaling.
Learn by topic
Latest articles
How to Become a Media Buyer (No Experience Needed)
No degree, no experience? Here is the 90-day plan to learn media buying, get real results and land your first role or client.
Tracking, Analytics & CROWhat Is ROAS? Formula, Examples & Break-Even ROAS
A good ROAS depends on your margin. Here is the formula, worked examples and the one calculation every advertiser should do first.
Social, Video & AudiencesTikTok ads for lead generation: what works and what to avoid
TikTok rewards ads that look like TikToks. Here is how to turn that into leads.
Ready to put it into practice?
Publishers run live campaigns on the BFOUNT Partner Network. Advertisers buy qualified calls, leads and appointments.