Academy / Learning paths / AI-Powered Marketer

🤖 AI-Powered Marketer

Use AI tools responsibly to research, write, design, test and automate — and pair them with the fundamentals that make AI output convert.

Intermediate→Advanced

1 Intermediate🤖 AI-Powered Marketing
Use AI tools to research audiences, write copy, create images and video, analyse competitors, personalise outreach and automate work — responsibly and with human judgement. 9 lessons
2 Intermediate🎨 Making Ad Creatives with ChatGPT & OpenAI Tools
Use ChatGPT and OpenAI’s image and video tools to research angles, write hooks, generate ad images, script and produce short videos — fast, on-brand and within ad policies. 9 lessons
3 Intermediate🧠 Claude for Sales & Marketing Automation
Use Claude to research prospects, draft outreach, build call scripts, analyse campaign data, create documents and automate repetitive sales and marketing work — with a human in control. 9 lessons
4 Intermediate🧲 Landing Pages, Funnels & Lead Magnets
Build pages that turn clicks into leads and calls. Learn page structure, copy, forms, lead magnets, funnels, compliance and A/B testing. 9 lessons
5 Intermediate💬 Sales & Conversion: Turning Leads into Customers
Marketing creates leads; sales and conversion create revenue. Learn speed to lead, discovery, persuasive conversations, objection handling, follow-up, CRM and call center performance. 9 lessons
6 Advanced📊 Analytics, Tracking & Marketing Automation
Measure what matters and automate the rest. Learn KPIs, GA4, UTMs, tag management, attribution, dashboards, ROI analysis and marketing automation workflows. 9 lessons
7 Beginner💡 ChatGPT & Claude Prompting Masterclass
Get expert-level results from ChatGPT, Claude and other AI assistants: the anatomy of a great prompt, context and examples, step-by-step workflows, reusable templates, checking accuracy and using AI safely at work. 7 lessons