Log in Join free
Academy / Learning paths

Learning paths

Each path is a sequence of courses in the right order — from your first lesson to expert level. Start one, and we track your progress across every course in it.

There are 9 paths. Many courses belong to more than one path, so the lesson counts below overlap — the Academy has 254 lessons in total.

🎓

The Complete Marketer

Start with zero experience and finish able to plan, launch, measure and scale campaigns across channels — the full BFOUNT curriculum in the right order.

Beginner→Expert10 courses · 94 lessons
  1. 1. Marketing Fundamentals
  2. 2. Customer Research & Positioning
  3. 3. SEO, Content & Inbound Marketing
  4. 4. Google Ads from Zero to Profitable
  5. 5. Landing Pages, Funnels & Lead Magnets
  6. 6. Sales & Conversion: Turning Leads into Customers
  7. 7. Analytics, Tracking & Marketing Automation
  8. 8. Scaling & Advanced Growth Strategies
  9. 9. Build Your Marketing Business or Agency
  10. 10. GA4 for Beginners
📈

Performance Marketer

Learn to buy traffic profitably: Google and Meta ads, landing pages, tracking, pay per call and scaling — the skills performance marketers and media buyers are paid for.

Beginner→Expert8 courses · 74 lessons
  1. 1. Marketing Fundamentals
  2. 2. Google Ads from Zero to Profitable
  3. 3. Meta Ads Mastery: Facebook & Instagram
  4. 4. Landing Pages, Funnels & Lead Magnets
  5. 5. Pay Per Call & Performance Marketing
  6. 6. Analytics, Tracking & Marketing Automation
  7. 7. Scaling & Advanced Growth Strategies
  8. 8. GA4 for Beginners
🏢

B2B Growth & Business Development

Find and win business clients: positioning, ideal customer profiles, outbound prospecting, LinkedIn, sales conversations and building a B2B pipeline.

Beginner→Expert6 courses · 56 lessons
  1. 1. Customer Research & Positioning
  2. 2. B2B Marketing & Business Development
  3. 3. B2B Outbound: Cold Email, Calling & LinkedIn
  4. 4. LinkedIn Ads & Other Ad Platforms
  5. 5. Sales & Conversion: Turning Leads into Customers
  6. 6. Build Your Marketing Business or Agency
🤖

AI-Powered Marketer

Use AI tools responsibly to research, write, design, test and automate — and pair them with the fundamentals that make AI output convert.

Intermediate→Advanced7 courses · 61 lessons
  1. 1. AI-Powered Marketing
  2. 2. Making Ad Creatives with ChatGPT & OpenAI Tools
  3. 3. Claude for Sales & Marketing Automation
  4. 4. Landing Pages, Funnels & Lead Magnets
  5. 5. Sales & Conversion: Turning Leads into Customers
  6. 6. Analytics, Tracking & Marketing Automation
  7. 7. ChatGPT & Claude Prompting Masterclass
🎧

Call Center & Pay-Per-Call Operator

Run profitable, compliant calling operations: pay-per-call economics, Medicare and final expense, compliance, offshore teams and sales conversion.

Intermediate→Expert6 courses · 49 lessons
  1. 1. Pay Per Call & Performance Marketing
  2. 2. Medicare & Final Expense Call Playbook
  3. 3. Affiliate Compliance: TCPA, PECR & Consent
  4. 4. Running an Offshore Call Center (Philippines, South Africa, India)
  5. 5. Sales & Conversion: Turning Leads into Customers
  6. 6. Analytics, Tracking & Marketing Automation
✍️

Content & Brand Builder

Build an audience that buys: copywriting, email, SEO and content, local marketing, LinkedIn personal brand and AI prompting.

Beginner→Advanced6 courses · 46 lessons
  1. 1. Copywriting That Sells
  2. 2. Email Marketing & Automation
  3. 3. SEO, Content & Inbound Marketing
  4. 4. Local Business Marketing: Google Business Profile & Reviews
  5. 5. LinkedIn Personal Brand for Founders & Sales
  6. 6. ChatGPT & Claude Prompting Masterclass
🎯

Paid Ads Specialist

Master the major ad platforms from account setup to optimisation, with landing pages and tracking that make every dollar measurable.

Beginner→Advanced7 courses · 59 lessons
  1. 1. Google Ads from Zero to Profitable
  2. 2. Meta Ads Mastery: Facebook & Instagram
  3. 3. LinkedIn Ads & Other Ad Platforms
  4. 4. Landing Pages, Funnels & Lead Magnets
  5. 5. Analytics, Tracking & Marketing Automation
  6. 6. TikTok Ads for Lead Generation
  7. 7. YouTube Ads & Video Marketing
🧲

Inbound Marketer

Attract customers who come to you: research, SEO and content, landing pages, lead magnets and nurturing leads into sales.

Beginner→Intermediate4 courses · 39 lessons
  1. 1. Customer Research & Positioning
  2. 2. SEO, Content & Inbound Marketing
  3. 3. Landing Pages, Funnels & Lead Magnets
  4. 4. Sales & Conversion: Turning Leads into Customers
📞

Publisher & Affiliate Path

Everything a publisher, media buyer or call center needs to run performance campaigns profitably and grow on networks like BFOUNT.

Beginner→Expert5 courses · 48 lessons
  1. 1. Marketing Fundamentals
  2. 2. Pay Per Call & Performance Marketing
  3. 3. Affiliate & Publisher Mastery
  4. 4. Analytics, Tracking & Marketing Automation
  5. 5. Scaling & Advanced Growth Strategies