Finance, contracts and compliance

Expert⏱ 12 min
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Protect the business with contracts, finance systems, insurance and compliance processes.

In this lesson you’ll learn to

  • I use written contracts and IOs
  • I keep separate business finances
  • I track margin by client
  • I have appropriate insurance
  • I run a compliance programme

Contracts

Service agreements with scope, fees, payment terms, data protection, intellectual property, liability limits and termination. Insertion orders (IOs) for performance deals with payout, caps and quality terms.

Finance

• Separate business accounts and bookkeeping.

• Invoice promptly; chase late payments.

• Track gross margin by client and campaign.

• Plan for taxes.

Insurance

Professional liability and cyber insurance are common for agencies and lead generators.

Compliance programme

Policies for advertising claims, consent, data, call recording and vendors; regular audits.

This is general information — get legal and tax advice for your jurisdiction.

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