Native, programmatic and other channels
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inNative ads, programmatic display, connected TV, push and other channels can add scale — if you control quality and fraud.
In this lesson you’ll learn to
- I know how native ads and pre-landers work
- I understand DSPs and programmatic
- I check which traffic sources offers allow
- I control placements and fraud
- Advertorials are clearly labelled
Native advertising
Platforms like Taboola and Outbrain place “recommended content” ads on news sites. Common for advertorials, finance, insurance and home services. Pre-landers (articles) warm traffic before the offer.
Programmatic display
Demand-side platforms (DSPs) buy display, video and audio ads across exchanges with data-driven targeting.
Connected TV and audio
Streaming TV and podcast ads for awareness and call campaigns (with a memorable phone number or code).
Push, pop and email
Lower-cost channels with high fraud and quality risks. Many offers prohibit them — always check allowed traffic sources.
Control quality
• Whitelists and blacklists of placements.
• Fraud detection tools.
• Tracking conversions by placement.
• Honest advertorial content with clear “ad” or “sponsored” labels.
🧪 Practise this skill
Try it in a free Practice Lab and get instant feedback.
💬 Questions about this lesson?
Ask a questionAsk the community — practitioners and the BFOUNT team answer.
Was this lesson helpful?