① Beginner
▶Free preview · no sign-upHow local search works📍 Local Business Marketing: Google Business Profile & Reviews
Win customers near you: set up and optimise your Google Business Profile, earn more genuine reviews, rank in the map pack, run Local Services and call ads, and track every call and booking.
🎬 6 video lessons📝 6 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate
What you will be able to do
- Set up and fully optimise a Google Business Profile
- Earn a steady flow of genuine reviews — within the rules
- Improve local rankings with citations and location pages
- Use Local Services Ads and call campaigns
- Track calls, directions and bookings back to their source
For plumbers, dentists, restaurants, gyms, lawyers and every business that serves a local area, the Google map results are often the biggest source of new customers. This course shows how to show up, stand out and get the call.
Course content
Module 1 · Show up on the map2 lessons
1. How local search worksFree preview
▶ 9 min
2. Set up and optimise your Google Business Profile
▶ 13 min
Module 2 · Reviews and reputation2 lessons
3. Getting more genuine reviews
▶ 12 min
4. Responding to reviews and managing reputation
▶ 10 min
Module 3 · Grow beyond the profile3 lessons
5. Local SEO: citations and location pages
▶ 11 min
6. Local Services Ads, call ads and tracking results
▶ 12 min
7. Project: local marketing audit and planProject
▶ 30 min
📝 Test your learning
Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.
1. Pre-testOptional, before lesson 1
2. All lessons6 lessons with quizzes + 1 project
3. Final examUnlocks after every lesson
4. CertificateVerifiable, LinkedIn-ready
Course project
Audit and improve a real local business (yours or a client’s): Google Business Profile, reviews plan, citations, one location page, a local ad plan and a tracking setup — with before and after screenshots.