Academy / Learning paths / Content & Brand Builder

✍️ Content & Brand Builder

Build an audience that buys: copywriting, email, SEO and content, local marketing, LinkedIn personal brand and AI prompting.

Beginner→Advanced

1 Beginner✍️ Copywriting That Sells
Write words that make people act: research the customer’s language, write headlines that stop the scroll, use proven formulas, handle objections, and edit for ads, landing pages and emails. 7 lessons
2 Beginner📧 Email Marketing & Automation
Build an email list you own and turn it into sales: sign-up offers, welcome sequences, newsletters people open, automations that run while you sleep, deliverability and the metrics that matter. 7 lessons
3 Beginner🔎 SEO, Content & Inbound Marketing
Get found by people already searching for what you sell. Learn keyword research, on-page and technical SEO, content that ranks, local SEO and social media that brings in leads. 11 lessons
4 Beginner📍 Local Business Marketing: Google Business Profile & Reviews
Win customers near you: set up and optimise your Google Business Profile, earn more genuine reviews, rank in the map pack, run Local Services and call ads, and track every call and booking. 7 lessons
5 Beginner💼 LinkedIn Personal Brand for Founders & Sales
Turn your LinkedIn profile into a source of clients and partners: a profile that sells, a clear content theme, posts that get seen, comments and DMs that start real conversations, and a simple weekly routine. 7 lessons
6 Beginner💡 ChatGPT & Claude Prompting Masterclass
Get expert-level results from ChatGPT, Claude and other AI assistants: the anatomy of a great prompt, context and examples, step-by-step workflows, reusable templates, checking accuracy and using AI safely at work. 7 lessons