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β‘’ Advanced

🩺 Medicare & Final Expense Call Playbook

Run profitable, compliant Medicare and final expense call campaigns: how the products and seasons work, CMS marketing rules for 2027, traffic that converts, call flows, buffers and payouts, and quality control.

🎬 6 video lessonsπŸ“ 6 quizzesπŸ›  1 project⏱ β‰ˆ 2 hπŸŽ“ Certificate
β–ΆFree preview Β· no sign-upMedicare basics for marketers

What you will be able to do

  • Explain Medicare Advantage, Supplements, Part D and final expense in plain words
  • Plan campaigns around AEP, OEP and special enrollment periods
  • Apply the CMS TPMO rules for 2027: disclaimer, Scope of Appointment, call recording
  • Build compliant ads, IVR and transfer flows that buyers accept
  • Read buffers, payouts and conversion data to scale profitably

Medicare and final expense are among the largest pay-per-call verticals β€” and among the most regulated. Buyers pay well for calls that convert and drop publishers who cut corners. This playbook shows how the market works and how to build campaigns that are profitable and compliant.

This course is general education, not legal or compliance advice. Always follow your buyer’s requirements and current CMS and state rules.

Course content

πŸ“ Test your learning

Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate β€” and shows exactly how much you improved.

1. Pre-testOptional, before lesson 1
2. All lessons6 lessons with quizzes + 1 project
3. Final examUnlocks after every lesson
4. CertificateVerifiable, LinkedIn-ready

Course project

Write a campaign plan for one Medicare or final expense call offer: product and season, traffic sources, compliant ad copy, IVR or qualifying flow with disclosures, buffer and payout maths, quality-control checks and a 30-day scaling plan.