Account, Pixel and Events API setup
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In this lesson you’ll learn to
- My accounts sit in a Business Center
- Pixel and Events API are installed with deduplication
- I send qualified events back
- Consent and privacy are handled
Business Center and Ads Manager
Create a TikTok Business Center to own your ad accounts, pixels and audiences. Add team members with roles instead of sharing logins, verify your business, and set billing, time zone and currency correctly.
Pixel and Events API
• Install the TikTok Pixel on your site (directly or through Google Tag Manager).
• Fire standard events: ViewContent, SubmitForm or CompleteRegistration, Contact, and Purchase.
• Add the Events API (server-side) so tracking survives browser blocking, with deduplication between pixel and server events.
Send quality back
Pass qualified-lead or sale events from your CRM so TikTok optimises toward leads that actually convert, not just form fills.
Privacy
Use a cookie banner and consent tools where required, link your privacy policy, and never send sensitive health
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