② Intermediate
▶Free preview · no sign-upYouTube ad formats and campaign types▶️ YouTube Ads & Video Marketing
Use YouTube to generate leads and calls: ad formats, intent-based targeting, scripts that convert in five seconds, Shorts, measurement, and an organic channel that keeps working.
🎬 6 video lessons📝 6 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate
What you will be able to do
- Choose the right YouTube ad format and campaign type
- Target people by what they search and watch
- Write video scripts that hook before the skip button
- Measure YouTube’s real impact, not just views
- Build an organic channel that brings leads for years
YouTube is the world’s second-biggest search engine and a TV channel in one. It combines intent (what people search) with persuasion (video). This course shows how to use both paid ads and organic content to generate leads.
Course content
Module 1 · YouTube ads3 lessons
1. YouTube ad formats and campaign typesFree preview
▶ 10 min
2. Targeting by intent: custom segments and more
▶ 12 min
3. Scripts that convert before the skip button
▶ 14 min
Module 2 · Measurement and organic YouTube4 lessons
4. Measuring YouTube’s real impact
▶ 10 min
5. Building an organic YouTube channel that brings leads
▶ 14 min
6. YouTube Shorts for business
▶ 10 min
7. Project: your YouTube planProject
▶ 30 min
📝 Test your learning
Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.
1. Pre-testOptional, before lesson 1
2. All lessons6 lessons with quizzes + 1 project
3. Final examUnlocks after every lesson
4. CertificateVerifiable, LinkedIn-ready
Course project
Create a YouTube plan: one 30-second ad script, one Shorts script, targeting with custom segments, budget and measurement, plus a 3-video organic content plan with titles and thumbnails.