Academy / Learning paths / Paid Ads Specialist
🎯 Paid Ads Specialist
Master the major ad platforms from account setup to optimisation, with landing pages and tracking that make every dollar measurable.
Beginner→Advanced
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1
Beginner🎯 Google Ads from Zero to Profitable
Set up, launch and optimise Google Ads campaigns that bring leads, calls and sales — search, call ads, Performance Max, YouTube and smart bidding explained step by step. 10 lessons -
2
Intermediate📱 Meta Ads Mastery: Facebook & Instagram
Generate leads, calls and sales on Facebook and Instagram. Learn account setup, the Pixel and Conversions API, audiences, creative that stops the scroll, lead forms and scaling. 9 lessons -
3
Intermediate💼 LinkedIn Ads & Other Ad Platforms
Reach decision-makers on LinkedIn and diversify beyond Google and Meta with Microsoft Ads, TikTok, YouTube, native ads and programmatic. 8 lessons -
4
Intermediate🧲 Landing Pages, Funnels & Lead Magnets
Build pages that turn clicks into leads and calls. Learn page structure, copy, forms, lead magnets, funnels, compliance and A/B testing. 9 lessons -
5
Advanced📊 Analytics, Tracking & Marketing Automation
Measure what matters and automate the rest. Learn KPIs, GA4, UTMs, tag management, attribution, dashboards, ROI analysis and marketing automation workflows. 9 lessons -
6
Intermediate🎵 TikTok Ads for Lead Generation
Generate leads and calls on TikTok: account and Pixel setup, native creative that stops the scroll, Spark Ads, lead forms, targeting, testing and scaling — within TikTok’s ad policies. 7 lessons -
7
Intermediate▶️ YouTube Ads & Video Marketing
Use YouTube to generate leads and calls: ad formats, intent-based targeting, scripts that convert in five seconds, Shorts, measurement, and an organic channel that keeps working. 7 lessons