Proof, objections and irresistible offers
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inMake people believe you, remove their doubts and give them a reason to act now.
In this lesson you’ll learn to
- I have at least three kinds of true proof
- My top five objections are answered
- My offer includes a risk reversal
- My button says what they get
Types of proof
• Specific results: “Cut no-shows 38% in six weeks.”
• Reviews and star ratings with real names (with permission).
• Case studies and before/after photos or screenshots.
• Logos of known clients, certifications, licences, years in business.
• Demonstrations: show it working.
All proof must be true and typical results must not be overstated — advertising standards and consumer-protection laws apply.
Answer objections before they are asked
List the top five reasons people do not buy (price, time, trust, “will it work for me?”, switching effort) and answer each one in the copy, the FAQ or near the button.
Build a strong offer
• Clear price or starting price.
• Bonuses that add value (setup, templates, priority support).
• Risk reversal: guarantee, free trial, cancel anytime.
• A real
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