A/B testing that improves conversion
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inStop guessing. Learn how to run tests that produce reliable results and what to test first.
In this lesson you’ll learn to
- I write hypotheses before testing
- I test one main change at a time
- I wait for enough conversions
- I check lead quality, not just volume
- I log every test
The process
• Find the problem (analytics, recordings, surveys).
• Write a hypothesis: “If we change X, Y will improve because Z.”
• Create one variation.
• Split traffic evenly and run until you have enough conversions.
• Implement the winner and record the learning.
What to test first
• Headline and offer.
• Form length and steps.
• CTA wording and placement.
• Proof and trust signals.
• Call vs form.
Avoid mistakes
• Stopping tests too early.
• Testing tiny changes on low traffic.
• Changing several things at once without knowing why it won.
• Ignoring lead quality — a variant with more but worse leads is not a winner.
Low traffic?
Test bigger changes, use qualitative research (recordings, interviews), and focus on best practices first.
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