② Intermediate
▶Free preview · no sign-upAnatomy of a high-converting landing page🧲 Landing Pages, Funnels & Lead Magnets
Build pages that turn clicks into leads and calls. Learn page structure, copy, forms, lead magnets, funnels, compliance and A/B testing.
🎬 8 video lessons📝 8 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate
What you will be able to do
- Structure a high-converting landing page
- Write headlines and copy that match the ad and the visitor
- Design forms and click-to-call flows that convert
- Create lead magnets people want
- Test and improve conversion rates
Traffic is expensive; conversion is where profit is made. Doubling a landing page’s conversion rate halves your cost per lead. This course shows how to build, write and test pages for leads, calls and sales.
Course content
Module 1 · Pages that convert3 lessons
1. Anatomy of a high-converting landing pageFree preview
▶ 12 min
2. Conversion copywriting
▶ 14 min
3. Forms, click-to-call and lead capture
▶ 12 min
Module 2 · Lead magnets and funnels3 lessons
4. Lead magnets people actually want
▶ 12 min
5. Building funnels that convert
▶ 12 min
6. Trust, compliance and lead quality
▶ 12 min
Module 3 · Test and improve3 lessons
7. A/B testing that improves conversion
▶ 12 min
8. Page speed and mobile experience
▶ 10 min
9. Project: landing page, lead magnet and funnelProject
▶ 30 min
📝 Test your learning
Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.
1. Pre-testOptional, before lesson 1
2. All lessons8 lessons with quizzes + 1 project
3. Final examUnlocks after every lesson
4. CertificateVerifiable, LinkedIn-ready
Course project
Build (or fully wireframe and write) a landing page plus a lead magnet and a 2-step funnel, with a testing plan for your first three experiments.