📞 Pay Per Call & Performance Marketing

Name: Pay Per Call & Performance Marketing
Availability: InStock

Generate inbound calls buyers pay for. Learn how pay per call works, verticals and payouts, call tracking, IVR, generating calls on every major channel, compliance and scaling.

Start the course →

🎬 9 video lessons📝 9 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate

▶Free preview · no sign-upPerformance marketing models: CPA, CPL, CPS and pay per call

What you will be able to do

Explain how pay per call and CPL/CPA models work
Choose verticals and offers that match your traffic
Set up call tracking, IVR and buyer routing
Generate calls from search, social, native, TV and more
Stay compliant and scale profitable call volume

Inbound phone calls are among the highest-value actions in performance marketing — a caller is ready to talk now. Insurance, Medicare, debt, legal, home services and many more verticals pay well for qualified calls. This course is the BFOUNT playbook for publishers and media buyers.

Course content

Module 1 · How performance marketing works3 lessons

1. Performance marketing models: CPA, CPL, CPS and pay per callFree preview ▶ 12 min 2. Pay-per-call verticals and offers ▶ 12 min 3. Call tracking, IVR and routing ▶ 14 min

Module 2 · Generating calls by channel3 lessons

4. Generating calls from Google and Microsoft search ▶ 12 min 5. Generating calls from Facebook, Instagram and TikTok ▶ 12 min 6. Calls from native, TV, radio, print and SMS ▶ 12 min

Module 3 · Quality, compliance and scale4 lessons

7. Call quality and compliance ▶ 14 min 8. Profitability and scaling call campaigns ▶ 12 min 9. Working with networks and buyers ▶ 10 min 10. Project: your pay-per-call campaign planProject ▶ 30 min

📝 Test your learning

Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.

1. Pre-testOptional, before lesson 1

2. All lessons9 lessons with quizzes + 1 project

3. Final examUnlocks after every lesson

4. CertificateVerifiable, LinkedIn-ready

Course project

Build a pay-per-call campaign plan for one offer: traffic source, creative, landing page or call flow, tracking, compliance checklist, profitability model and scaling plan.