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Academy / Learning paths / Performance Marketer

📈 Performance Marketer

Learn to buy traffic profitably: Google and Meta ads, landing pages, tracking, pay per call and scaling — the skills performance marketers and media buyers are paid for.

Beginner→Expert
  1. 1 Beginner🧱 Marketing Fundamentals
    Start here. Understand what marketing really is, how B2B and B2C differ, how customers decide, and how to build a simple plan that makes money.     11 lessons
  2. 2 Beginner🎯 Google Ads from Zero to Profitable
    Set up, launch and optimise Google Ads campaigns that bring leads, calls and sales — search, call ads, Performance Max, YouTube and smart bidding explained step by step.     10 lessons
  3. 3 Intermediate📱 Meta Ads Mastery: Facebook & Instagram
    Generate leads, calls and sales on Facebook and Instagram. Learn account setup, the Pixel and Conversions API, audiences, creative that stops the scroll, lead forms and scaling.     9 lessons
  4. 4 Intermediate🧲 Landing Pages, Funnels & Lead Magnets
    Build pages that turn clicks into leads and calls. Learn page structure, copy, forms, lead magnets, funnels, compliance and A/B testing.     9 lessons
  5. 5 Intermediate📞 Pay Per Call & Performance Marketing
    Generate inbound calls buyers pay for. Learn how pay per call works, verticals and payouts, call tracking, IVR, generating calls on every major channel, compliance and scaling.     10 lessons
  6. 6 Advanced📊 Analytics, Tracking & Marketing Automation
    Measure what matters and automate the rest. Learn KPIs, GA4, UTMs, tag management, attribution, dashboards, ROI analysis and marketing automation workflows.     9 lessons
  7. 7 Expert🚀 Scaling & Advanced Growth Strategies
    Grow from a profitable campaign to a scalable business: budget scaling, creative systems, new channels and markets, retention, referrals, partnerships and growth experiments.     9 lessons
  8. 8 Beginner📈 GA4 for Beginners
    Set up Google Analytics 4 the right way and read it with confidence: installation, events and key events, traffic sources, UTM tracking and the reports that show whether your marketing works.     7 lessons