All 58Getting Started 5Search & Google Ads 5Social, Video & Audiences 6TV, Radio & Print 3SEO & Local 2Lead Generation 4Call Center Operations 6Tracking, Analytics & CRO 7Compliance 2Vertical Playbooks 4B2B Marketing & Sales 5Running Your Business 1AI for Marketing & Sales 6Lead Generation & Growth 2
Getting Started
B2C marketing strategy: how to win consumers profitably
Consumers decide faster and on emotion as much as logic. Here is how to build B2C marketing that scales without losing money.
Oct 22, 2026 · 2 min readGetting StartedPay per call vs live transfers vs CPL: which model fits your traffic?
Not every source of traffic suits every payout model. A quick guide to choosing between pay per call, live transfers, CPL and CPA campaigns.
Oct 21, 2026 · 2 min readGetting StartedWorked example: taking a pay-per-call campaign from test to profit
An illustrative walk-through, with real arithmetic, of how a publisher tests a pay-per-call offer, finds the leaks and turns it profitable.
Oct 04, 2026 · 2 min readGetting StartedAffiliate and performance marketing: a beginner’s guide for publishers
New to affiliate marketing? Here is how the business works, how publishers get paid and how to pick your first offers without losing money.
Oct 03, 2026 · 2 min readGetting StartedBuilding a sales funnel that converts: from first click to closed deal
A funnel is the path a stranger takes to become a customer. Design each stage deliberately and your marketing stops leaking money.
Sep 22, 2026 · 2 min read