TikTok ads for lead generation: what works and what to avoid
TikTok rewards ads that look like TikToks. Here is how to turn that into leads.
Oct 27, 2026 · 2 min readSocial, Video & AudiencesFacebook lead ads: setup, forms and how to keep lead quality high
Facebook lead ads can deliver very cheap leads. The trick is making sure they are leads you can actually sell to.
Oct 17, 2026 · 2 min readSocial, Video & AudiencesAudience building: targeting with first-party data and lookalikes
As tracking gets harder, your own data becomes your best targeting. Here is how to build audiences that find more of your best customers.
Sep 25, 2026 · 2 min readSocial, Video & AudiencesNative advertising and advertorials for pay per call
Native ads sit inside news and content sites. With the right advertorial, they turn readers into callers at scale — if you stay honest about what the page is.
Aug 25, 2026 · 2 min readSocial, Video & AudiencesFacebook and Instagram ads for inbound calls and leads
Meta reaches almost everyone, but social users are not searching. Here is how to turn scrolling into qualified calls without filling your buyer’s queue with junk.
Aug 24, 2026 · 2 min readSocial, Video & AudiencesYouTube ads for inbound calls: video that drives phone leads
Video builds trust faster than text. Here is how publishers use short YouTube ads to drive inbound calls for insurance, legal and home services.
Aug 22, 2026 · 2 min read