The difference between bland AI copy and copy you can ship is the prompt. Every prompt below follows the same pattern: a role and goal, real context, a precise task, constraints, and — where possible — an example. Replace the [brackets] and paste in your own material.
Research
- “Here are [N] reviews of [category]. Group them into pains, outcomes, objections and exact phrases, with counts.”
- “Summarise this competitor’s landing page: offer, price, proof, call to action and what is missing.”
- “From these themes, propose six ad angles for [audience], each with the emotion, the proof needed and a sample hook.”
- “List the questions a [role] asks before buying [product], from first search to signing.”
- “Draft a customer persona from these anonymised call notes. Mark anything that is an assumption.”
Ads
- “Write 20 hooks under [N] characters for [angle]. Avoid [banned claims]; do not imply personal attributes.”
- “Score these hooks 1–10 for clarity, specificity and curiosity, and flag policy risks.”
- “Write a 20-second video script: hook, problem, solution, proof, CTA, with on-screen text per beat.”
- “Write 15 Google responsive search ad headlines (30 characters) and 4 descriptions (90 characters) for [keyword theme].”
- “Rewrite this ad so it describes the offer, not the reader, to meet [platform] policies.”
Landing pages and email
- “Draft a landing page for [offer]: headline, subheadline, three benefits, three steps, proof, five FAQs, CTA. Use placeholders instead of inventing numbers.”
- “Give me ten headline options using outcome + timeframe + objection removed.”
- “Write a five-email welcome sequence for people who downloaded [lead magnet].”
- “Write a 90-word cold email to [role] with this trigger: [trigger]. End with an interest-based question and an opt-out line.”
- “Turn this feature list into benefits using ‘so that…’.”
SEO and content
- “Group these keywords by search intent and suggest one page per group.”
- “Write a content brief for [keyword]: reader, angle, outline with H2s, questions to answer, internal links, CTA.”
- “Suggest eight FAQs real customers ask about [topic], with short accurate answers I will verify.”
- “Turn this article into a LinkedIn post, three short-video ideas and a newsletter intro.”
- “Write a title tag under 60 characters and a meta description under 155 for this page.”
Sales and reporting
- “Turn these discovery-call notes into a one-page proposal outline.”
- “Give me Listen–Acknowledge–Explore–Respond answers to these five objections.”
- “Analyse this CSV: which sources have the lowest cost per qualified lead? Show your calculations.”
- “Summarise this week versus last week in under 150 words: what happened, why, what next.”
- “Act as a sceptical [role] so I can practise handling objections.”
Three rules
- Paste real material — output is only as specific as the input.
- Treat every answer as a draft; ask for revisions.
- Verify facts and numbers, and never paste personal or confidential data into tools your company has not approved.
The full prompt library is a free download in the AI-Powered Marketing course.