② Intermediate
▶Free preview · no sign-upHow Meta ads work📱 Meta Ads Mastery: Facebook & Instagram
Generate leads, calls and sales on Facebook and Instagram. Learn account setup, the Pixel and Conversions API, audiences, creative that stops the scroll, lead forms and scaling.
🎬 8 video lessons📝 8 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate
What you will be able to do
- Set up Business Manager, Pixel and Conversions API
- Choose objectives and campaign structures that work today
- Create scroll-stopping image and video creative
- Run instant lead forms and call campaigns with quality
- Read results and scale winners safely
Meta reaches billions of people, and its algorithm finds buyers when you give it good signals and great creative. Unlike search, people are not looking for you — your creative must earn attention. This course shows how to do that profitably.
Course content
Module 1 · Setup and structure2 lessons
1. How Meta ads workFree preview
▶ 12 min
2. Business Manager, Pixel and Conversions API
▶ 14 min
Module 2 · Creative and audiences3 lessons
3. Audiences and targeting
▶ 12 min
4. Creative that stops the scroll
▶ 14 min
5. Instant lead forms, calls and messages
▶ 12 min
Module 3 · Test and scale4 lessons
6. Testing and reading results
▶ 12 min
7. Scaling Meta campaigns safely
▶ 12 min
8. Meta ad policies and account health
▶ 10 min
9. Project: plan a Meta campaignProject
▶ 30 min
📝 Test your learning
Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.
1. Pre-testOptional, before lesson 1
2. All lessons8 lessons with quizzes + 1 project
3. Final examUnlocks after every lesson
4. CertificateVerifiable, LinkedIn-ready
Course project
Plan a Meta campaign end to end: tracking setup, campaign structure, three creative concepts with copy, a lead form or landing page, and a testing and scaling plan.