🏢 B2B Marketing & Business Development

Name: B2B Marketing & Business Development
Availability: InStock

Find business clients, reach decision-makers, build partnerships and run a B2B pipeline from first contact to signed contract.

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🎬 9 video lessons📝 9 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate

▶Free preview · no sign-upHow B2B buying really works

What you will be able to do

Define an ideal customer profile and build target account lists
Write value propositions that speak to ROI and risk
Choose B2B channels and partnership models
Run discovery calls and qualify opportunities
Build a pipeline, write proposals and negotiate

B2B growth is a system: the right accounts, the right people inside them, a reason to talk now and a process that moves deals forward. This course covers the whole journey, with examples from telecom, cloud, cybersecurity and Microsoft 365 sales — the categories BFOUNT sells every day.

Course content

Module 1 · B2B foundations3 lessons

1. How B2B buying really worksFree preview ▶ 12 min 2. Ideal customer profile and target account lists ▶ 14 min 3. Value propositions for business buyers ▶ 12 min

Module 2 · Generating opportunities4 lessons

4. Channels that build a B2B pipeline ▶ 12 min 5. Partnerships and channel sales ▶ 12 min 6. Approaching decision-makers ▶ 12 min 7. The B2B funnel and pipeline stages ▶ 12 min

Module 3 · Qualify, propose and close3 lessons

8. Discovery calls and qualification ▶ 14 min 9. Proposals, pricing and negotiation ▶ 14 min 10. Project: your 90-day B2B growth planProject ▶ 30 min

📝 Test your learning

Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.

1. Pre-testOptional, before lesson 1

2. All lessons9 lessons with quizzes + 1 project

3. Final examUnlocks after every lesson

4. CertificateVerifiable, LinkedIn-ready

Course project

Write a 90-day B2B growth plan: ICP, a list of 50 target accounts, the roles you will contact, your outreach sequence, partnership ideas, pipeline stages and targets.