Academy / Learning paths / B2B Growth & Business Development
🏢 B2B Growth & Business Development
Find and win business clients: positioning, ideal customer profiles, outbound prospecting, LinkedIn, sales conversations and building a B2B pipeline.
Beginner→Expert
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1
Beginner🔎 Customer Research & Positioning
Understand customers deeply — their problems, words and buying triggers — and position your offer so the right people instantly see why you are different. 10 lessons -
2
Intermediate🏢 B2B Marketing & Business Development
Find business clients, reach decision-makers, build partnerships and run a B2B pipeline from first contact to signed contract. 10 lessons -
3
Intermediate📨 B2B Outbound: Cold Email, Calling & LinkedIn
Book meetings with decision-makers using compliant cold email, phone and LinkedIn — from clean data and deliverability to messages and sequences that get replies. 10 lessons -
4
Intermediate💼 LinkedIn Ads & Other Ad Platforms
Reach decision-makers on LinkedIn and diversify beyond Google and Meta with Microsoft Ads, TikTok, YouTube, native ads and programmatic. 8 lessons -
5
Intermediate💬 Sales & Conversion: Turning Leads into Customers
Marketing creates leads; sales and conversion create revenue. Learn speed to lead, discovery, persuasive conversations, objection handling, follow-up, CRM and call center performance. 9 lessons -
6
Expert🏗️ Build Your Marketing Business or Agency
Turn your skills into a business: choose a model, package and price services, win clients, deliver results, hire a team, build a call center or media buying operation and grow profitably. 9 lessons