Proposals, pricing and negotiation
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inTurn a qualified opportunity into a signed deal. Write proposals that mirror the buyer’s words, present pricing with confidence and negotiate without giving value away.
In this lesson you’ll learn to
- My proposal mirrors the buyer’s situation
- I show ROI before price
- I offer options
- I know my walk-away point
- I trade rather than give
A proposal that sells
• Their situation and goals — in their words from discovery.
• Recommended solution — what you will do and why.
• Outcomes and ROI — the numbers you agreed.
• Timeline and responsibilities.
• Investment — clear pricing, options if useful.
• Proof — relevant case study or references.
• Next steps — how to approve and start.
Keep it short. Walk the buyer through it live rather than just emailing it.
Pricing presentation
• Anchor to value: show the ROI before the price.
• Offer two or three options (good, better, best) so the choice becomes which option, not whether to buy.
• State the price confidently and stop talking.
Negotiation basics
• Know your wal
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