Tracking what matters: events and key events
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inTraffic is only useful if you can see which visits turn into results. Learn how to track sign-ups, leads and purchases as events and mark them as key events.
In this lesson you’ll learn to
- I listed my 2–4 most important actions
- Each one is tracked as an event in GA4
- Each is marked as a key event
- High-value events include a value and currency
- Event names are clean and consistent
Start with your business goals
Before touching settings, write down the 2–4 actions that matter most. For most sites these are:
• Lead form submitted (generate_lead)
• Account created or newsletter sign-up (sign_up)
• Purchase completed (purchase)
• Phone number or WhatsApp button clicked (a custom event such as click_to_call)
Three ways to get the event into GA4
• Already collected: some platforms (for example many e-commerce plugins) send purchase automatically. Check in DebugView.
• Create from an existing event: in Admin → Events → Create event, you can build a new event from a page view — for example generate_lead whenever someone views the /thank-you/ page.
• Send it from your site or Google Tag Manager: best for clicks and form submissions that don't lead to
💬 Questions about this lesson?
Ask a questionAsk the community — practitioners and the BFOUNT team answer.
Was this lesson helpful?