Installing GA4 and checking it works
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inA clean installation is the foundation of trustworthy data. This lesson walks through creating a GA4 property, adding the tag to your site and confirming that data is arriving.
In this lesson you’ll learn to
- The property uses a business-owned Google account
- Time zone and currency are correct
- GA4 is installed once, using one method
- I saw my own visit in the Realtime report
- Data retention is extended
- Internal traffic is filtered
Step 1: Create an account and property
• Go to Google Analytics and sign in with a Google account the business controls (not a personal one that may leave).
• Create an account (usually your company) and a property (usually your website).
• Set the correct time zone and currency — reports and revenue depend on them.
• Add a web data stream for your website's URL. GA4 gives you a Measurement ID that starts with G-.
Step 2: Add the tag to your site
MethodBest for Website builder or CMS setting (paste the G- ID)Shopify, Wix, Squarespace, many WordPress plugins Google tag pasted into every page's <head>Simple custom websites Google Tag ManagerSites where you will add more tags and events laterUse one method only.
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