Meta ad policies and account health
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inRejected ads and disabled accounts stop revenue. Learn the policies that trip up performance marketers and how to stay safe.
In this lesson you’ll learn to
- I avoid personal attribute wording
- My landing pages match my ads
- I never cloak
- My account has two admins with 2FA
- I check Account Quality regularly
Common rejections
• Personal attributes (“Are you struggling with debt?”).
• Misleading claims and unrealistic outcomes.
• Before/after imagery in restricted categories.
• Landing pages that do not match the ad or lack contact/privacy details.
• Circumventing systems (cloaking) — a severe violation.
Account health
• Verify your business and keep two admins with two-factor authentication.
• Use reliable payment methods.
• Ramp spend on new accounts gradually.
• Monitor Account Quality for warnings.
When ads are rejected
Read the reason, fix the issue and request review only when compliant. Repeated violations damage the account.
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