② Intermediate
▶Free preview · no sign-upThe AI creative workflow🎨 Making Ad Creatives with ChatGPT & OpenAI Tools
Use ChatGPT and OpenAI’s image and video tools to research angles, write hooks, generate ad images, script and produce short videos — fast, on-brand and within ad policies.
🎬 8 video lessons📝 8 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate
What you will be able to do
- Turn customer research into creative angles with ChatGPT
- Write hooks, scripts and copy variations in minutes
- Generate and edit ad images with consistent branding
- Produce short video ads with AI video and voice tools
- Check every creative for accuracy, policy and rights
Creative is the biggest lever in paid social and display, and it is the slowest part of most campaigns. OpenAI’s tools let one marketer produce what used to take a studio — if you know how to brief them and how to check the output. This course is a practical workflow from research to finished, compliant ads.
Tool features change quickly; the workflow and the checks in this course stay the same.
Course content
Module 1 · From research to angles3 lessons
1. The AI creative workflowFree preview
▶ 10 min
2. Customer research and angles with ChatGPT
▶ 14 min
3. Hooks, scripts and copy at scale
▶ 12 min
Module 2 · Images and video3 lessons
4. Generating ad images that convert
▶ 14 min
5. Short video ads with AI video and voice
▶ 14 min
6. Brand kits, custom GPTs and creative systems
▶ 12 min
Module 3 · Safe, compliant and tested3 lessons
7. Ad policies, rights and disclosure for AI creative
▶ 12 min
8. Testing and iterating AI creatives
▶ 12 min
9. Project: your AI creative packProject
▶ 30 min
📝 Test your learning
Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.
1. Pre-testOptional, before lesson 1
2. All lessons8 lessons with quizzes + 1 project
3. Final examUnlocks after every lesson
4. CertificateVerifiable, LinkedIn-ready
Course project
Produce a complete AI-assisted creative pack for one offer: research summary, 3 angles, 10 hooks, 3 finished images and one 15–30 second video script or video, plus a completed policy and accuracy checklist.