Testing and iterating AI creatives
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In this lesson you’ll learn to
- I test angles before variations
- Each test has enough budget
- I analyse results by angle, hook and format
- I refresh creative weekly or when fatigue shows
Test concepts, then variations
First test different angles (big differences). Then make AI variations of the winner: new hooks, first frames, formats and visuals.
Budget per test
Give each concept enough spend to judge — often a multiple of your target cost per lead. Kill clear losers fast.
Read results with AI
Export results and ask ChatGPT to find patterns by angle, hook and format — then verify the numbers yourself.
Fight fatigue
Refresh creative when frequency rises and results fall. AI makes weekly refreshes realistic.
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