Hooks, scripts and copy at scale
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inGenerate dozens of on-brand hooks, primary texts and scripts per angle — then cut them down to the best.
In this lesson you’ll learn to
- My briefs include audience, angle, proof, limits and banned claims
- I generate in batches
- I ask AI to score and flag risks
- I edit the shortlist into our voice
Brief like a creative director
Give ChatGPT: audience, angle, offer, proof, tone, platform, length limits, banned claims and two examples of past winners.
Generate in batches
• 20 hooks per angle (first line / first 3 seconds).
• 5 primary texts of different lengths.
• 3 video scripts: 15, 30 and 45 seconds, with on-screen text.
Ask it to critique itself
“Score each hook 1–10 for clarity, specificity and curiosity. Flag any that make unprovable claims or imply personal attributes.” Then you choose.
Keep your voice
Edit the shortlist so it sounds like your brand. Remove clichés like “unlock”, “game-changer” and “in today’s world”.
🧪 Practise this skill
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