② Intermediate
▶Free preview · no sign-upSpeed to lead: why minutes matter💬 Sales & Conversion: Turning Leads into Customers
Marketing creates leads; sales and conversion create revenue. Learn speed to lead, discovery, persuasive conversations, objection handling, follow-up, CRM and call center performance.
🎬 8 video lessons📝 8 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate
What you will be able to do
- Contact leads fast and reach more of them
- Run discovery conversations that uncover real needs
- Present offers persuasively and ethically
- Handle common objections with confidence
- Build follow-up and CRM systems that stop leads leaking
Most businesses lose more revenue after the lead arrives than before. Slow response, weak conversations and no follow-up waste marketing spend. This course fixes the second half of the funnel.
Course content
Module 1 · From lead to conversation3 lessons
1. Speed to lead: why minutes matterFree preview
▶ 10 min
2. Discovery: asking the right questions
▶ 12 min
3. Presenting your offer and closing
▶ 12 min
Module 2 · Objections and follow-up3 lessons
4. Handling objections with confidence
▶ 14 min
5. Follow-up systems that close more deals
▶ 12 min
6. CRM and pipeline management
▶ 12 min
Module 3 · Call center performance3 lessons
7. Call center performance and KPIs
▶ 12 min
8. Live transfers, verification and handoffs
▶ 12 min
9. Project: build your sales conversion systemProject
▶ 30 min
📝 Test your learning
Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.
1. Pre-testOptional, before lesson 1
2. All lessons8 lessons with quizzes + 1 project
3. Final examUnlocks after every lesson
4. CertificateVerifiable, LinkedIn-ready
Course project
Build a sales conversion system: speed-to-lead process, call script, objection guide, follow-up cadence and KPI dashboard.