② Intermediate
▶Free preview · no sign-upOutbound strategy and the rules you must follow📨 B2B Outbound: Cold Email, Calling & LinkedIn
Book meetings with decision-makers using compliant cold email, phone and LinkedIn — from clean data and deliverability to messages and sequences that get replies.
🎬 9 video lessons📝 9 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate
What you will be able to do
- Build and verify prospect lists that respect the law
- Set up email deliverability properly
- Write short, relevant cold emails and follow-ups
- Prospect on LinkedIn and on the phone
- Measure reply and meeting rates and improve them
Outbound is the fastest controllable way to fill a B2B pipeline. Done badly, it burns domains and reputations; done well, it books meetings week after week. This course covers the full system and the rules that keep it legal in the US and UK.
Course content
Module 1 · Data, rules and deliverability3 lessons
1. Outbound strategy and the rules you must followFree preview
▶ 12 min
2. Building and verifying prospect data
▶ 12 min
3. Email deliverability: getting to the inbox
▶ 12 min
Module 2 · Messages and channels4 lessons
4. Cold emails that get replies
▶ 14 min
5. Follow-up sequences and cadences
▶ 12 min
6. LinkedIn prospecting and social selling
▶ 12 min
7. B2B cold calling that books meetings
▶ 14 min
Module 3 · Scale and optimise3 lessons
8. Personalisation at scale (with AI, responsibly)
▶ 12 min
9. Outbound metrics and optimisation
▶ 12 min
10. Project: launch an outbound campaignProject
▶ 30 min
📝 Test your learning
Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.
1. Pre-testOptional, before lesson 1
2. All lessons9 lessons with quizzes + 1 project
3. Final examUnlocks after every lesson
4. CertificateVerifiable, LinkedIn-ready
Course project
Plan and launch (or fully prepare) a 50-prospect outbound campaign: list, deliverability checklist, a 4-step email sequence, LinkedIn and call touches, and a tracking sheet.