Academy / Learning paths / Inbound Marketer
🧲 Inbound Marketer
Attract customers who come to you: research, SEO and content, landing pages, lead magnets and nurturing leads into sales.
Beginner→Intermediate
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1
Beginner🔎 Customer Research & Positioning
Understand customers deeply — their problems, words and buying triggers — and position your offer so the right people instantly see why you are different. 10 lessons -
2
Beginner🔎 SEO, Content & Inbound Marketing
Get found by people already searching for what you sell. Learn keyword research, on-page and technical SEO, content that ranks, local SEO and social media that brings in leads. 11 lessons -
3
Intermediate🧲 Landing Pages, Funnels & Lead Magnets
Build pages that turn clicks into leads and calls. Learn page structure, copy, forms, lead magnets, funnels, compliance and A/B testing. 9 lessons -
4
Intermediate💬 Sales & Conversion: Turning Leads into Customers
Marketing creates leads; sales and conversion create revenue. Learn speed to lead, discovery, persuasive conversations, objection handling, follow-up, CRM and call center performance. 9 lessons