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Academy / Courses / Inbound Lead Generation
① Beginner

🔎 SEO, Content & Inbound Marketing

Get found by people already searching for what you sell. Learn keyword research, on-page and technical SEO, content that ranks, local SEO and social media that brings in leads.

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🎬 10 video lessons📝 10 quizzes🛠 1 project⏱ ≈ 3 h🎓 Certificate
▶Free preview · no sign-upHow inbound marketing and SEO work

What you will be able to do

  • Find keywords with real buyer intent
  • Write pages and articles that rank and convert
  • Fix the technical basics that block rankings
  • Win local searches with a strong Google Business Profile
  • Plan a content and social calendar you can sustain

Inbound marketing attracts customers instead of interrupting them. Search engines and social platforms reward helpful, specific content — and the traffic compounds over time. This course takes you from your first keyword list to a working content engine.

Course content

Module 1 · How search works4 lessons
1. How inbound marketing and SEO workFree preview ▶ 10 min 2. Keyword research with buyer intent ▶ 14 min 3. On-page SEO: pages that rank and convert ▶ 12 min 4. Technical SEO basics ▶ 12 min
Module 2 · Content that attracts4 lessons
5. Content strategy that brings leads ▶ 12 min 6. Writing content that ranks ▶ 14 min 7. Local SEO and Google Business Profile ▶ 12 min 8. Earning links and digital PR ▶ 12 min
Module 3 · Social and distribution3 lessons
9. Social media that brings in leads ▶ 12 min 10. Email lists and nurture sequences ▶ 12 min 11. Project: your 90-day inbound planProject ▶ 30 min

📝 Test your learning

Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.

1. Pre-testOptional, before lesson 1
2. All lessons10 lessons with quizzes + 1 project
3. Final examUnlocks after every lesson
4. CertificateVerifiable, LinkedIn-ready

Course project

Create a 90-day inbound plan: 20 prioritised keywords, 3 fully written or outlined pages, a Google Business Profile checklist and a 12-week content calendar.