① Beginner
▶Free preview · no sign-upHow AI assistants work — in plain words💡 ChatGPT & Claude Prompting Masterclass
Get expert-level results from ChatGPT, Claude and other AI assistants: the anatomy of a great prompt, context and examples, step-by-step workflows, reusable templates, checking accuracy and using AI safely at work.
🎬 6 video lessons📝 6 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate
What you will be able to do
- Write prompts with role, goal, context, format and examples
- Turn vague answers into specific, usable work
- Chain prompts into multi-step marketing workflows
- Build a reusable prompt library for your team
- Check AI output for accuracy and protect private data
The same AI model gives average answers to average prompts and excellent answers to great ones. Prompting is a skill anyone can learn in an afternoon and use every day — for research, writing, analysis and planning. This course teaches it with marketing and sales examples.
Course content
Module 1 · The anatomy of a great prompt2 lessons
1. How AI assistants work — in plain wordsFree preview
▶ 9 min
2. The anatomy of a great prompt
▶ 12 min
Module 2 · Advanced techniques2 lessons
3. Examples, iteration and getting past “average”
▶ 11 min
4. Multi-step workflows for marketing and sales
▶ 12 min
Module 3 · Quality, safety and your library3 lessons
5. Checking AI output and using AI safely
▶ 11 min
6. Build a prompt library for you and your team
▶ 10 min
7. Project: your personal prompt libraryProject
▶ 30 min
📝 Test your learning
Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.
1. Pre-testOptional, before lesson 1
2. All lessons6 lessons with quizzes + 1 project
3. Final examUnlocks after every lesson
4. CertificateVerifiable, LinkedIn-ready
Course project
Build a personal prompt library of at least eight tested prompts for your real work (research, ad copy, emails, analysis, planning), each with context slots, an example output and notes on what to check.