Competitor analysis
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inKnow who you are up against, how they position themselves and where they are weak. A simple competitor grid shows you exactly where to stand out.
In this lesson you’ll learn to
- I listed direct, indirect and “do nothing” competitors
- I filled in the competitor grid for at least three competitors
- I checked ad libraries for live competitor ads
- I identified a gap customers care about
Who counts as a competitor
• Direct — same product for the same customer.
• Indirect — different product solving the same problem.
• Doing nothing — often your biggest competitor. Many customers simply put up with the problem.
The competitor grid
For three to five competitors, record: target customer, main promise, price and model, offer and guarantee, channels they advertise on, review themes, and obvious weaknesses.
Where to look
• Their website, pricing page and FAQs.
• Ad libraries — Meta Ad Library and Google Ads Transparency Center show ads they are running.
• Search results for your main keywords — who appears, and with what message.
• Reviews (see the previous module).
• Sign up for their newsletter or request a quote to experience their sale
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