Market research and sizing
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inIs the market big enough, growing and reachable? Learn quick ways to estimate market size and spot trends before you invest.
In this lesson you’ll learn to
- I estimated market size bottom-up
- I checked growth and seasonality
- I confirmed the audience is reachable
Three market questions
• Size — how many potential customers exist?
• Growth — is demand rising, flat or falling?
• Reach — can you find and target them affordably?
Bottom-up sizing
Count customers rather than quoting big industry reports. Example: there are roughly 12,000 dental practices in a region you serve; if 20% change phone providers each year, that is 2,400 buyers a year; at $3,000 annual value each, the yearly opportunity is about $7.2 million. You only need a small share.
Sources for counts include government business statistics, industry associations, LinkedIn company search, census data and directories.
Spotting trends
• Google Trends for search interest over time.
• Regulation changes (new consumer rules, enrollment periods, tax changes).
• Te
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