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Customer Research & Positioning

Project: research and positioning pack

Beginner⏱ 30 min🛠 Practical project
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Complete a research and positioning pack for a real or practice business: interview findings, persona, positioning statement, message house and three headlines.

In this lesson you’ll learn to

  • I interviewed at least three people
  • I analysed at least three competitors
  • My positioning occupies a gap customers care about
  • My headlines use customers’ own words

Use the customer interview script and competitor grid from the downloads. Interview at least three people in your target market, analyse at least three competitors, then turn the findings into positioning and messaging.

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