① Beginner
▶Free preview · no sign-upWhy a personal brand wins B2B deals💼 LinkedIn Personal Brand for Founders & Sales
Turn your LinkedIn profile into a source of clients and partners: a profile that sells, a clear content theme, posts that get seen, comments and DMs that start real conversations, and a simple weekly routine.
🎬 6 video lessons📝 6 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate
What you will be able to do
- Rewrite your profile so the right buyers understand you in five seconds
- Choose content pillars that build trust with your audience
- Write posts with strong hooks, stories and clear takeaways
- Turn engagement into conversations without spamming
- Run a 30-minute daily routine and measure what matters
Buyers check people before they buy from companies. A founder or salesperson with a credible LinkedIn presence gets more replies, more referrals and warmer calls. This course gives you a practical system — no influencer theatrics required.
Course content
Module 1 · A profile that sells2 lessons
1. Why a personal brand wins B2B dealsFree preview
▶ 9 min
2. Optimise your profile: headline, about and featured
▶ 12 min
Module 2 · Content that builds trust2 lessons
3. Choose your content pillars
▶ 10 min
4. Writing posts people stop to read
▶ 12 min
Module 3 · From attention to conversations3 lessons
5. Comments, connections and DMs that start real conversations
▶ 12 min
6. Your weekly routine and the metrics that matter
▶ 10 min
7. Project: build your LinkedIn brand in two weeksProject
▶ 30 min
📝 Test your learning
Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.
1. Pre-testOptional, before lesson 1
2. All lessons6 lessons with quizzes + 1 project
3. Final examUnlocks after every lesson
4. CertificateVerifiable, LinkedIn-ready
Course project
Rebuild your LinkedIn profile (headline, about, featured, experience), define three content pillars, write and publish four posts, and run a two-week engagement and outreach routine with results tracked.