Writing posts people stop to read
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In this lesson you’ll learn to
- My first line is a strong hook
- Posts follow hook → context → insight → takeaway → question
- I use carousels or video for some topics
- I avoid engagement bait and protect confidentiality
The hook
The first one or two lines decide whether people click “see more”. Use a surprising number, a strong opinion, a mistake or the start of a story: “We spent $40,000 on leads that never picked up the phone.”
Structure
• Hook.
• Context: what happened or why this matters.
• The insight or steps — short lines, white space, simple bullets.
• Takeaway: one clear lesson.
• Prompt: a question that invites comments.
Formats
• Text posts with a story or lesson.
• Carousels (PDF documents) for frameworks and checklists.
• Short native video for explanations and opinions.
• Images of real moments — whiteboards, events, results (with permission).
Good habits
Write like you talk, be specific, credit others, avoid engagement bait (“comment YES”), and be careful with client confidentiality. Many
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