Choose your content pillars

Beginner⏱ 10 min

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Pick three topics you can talk about every week that your buyers care about.

In this lesson you’ll learn to

Content pillars are three or four themes you post about consistently. They make you known for something and make planning easy.

• Expertise: how-tos, frameworks and mistakes in your field.

• Proof: client stories, results, behind-the-scenes, lessons from deals.

• Point of view: your opinions on industry trends and myths.

• Personal (optional): your journey, values and lessons — tied back to your work.

• Questions customers ask on calls.

• Objections you hear repeatedly.

• Mistakes you see competitors or clients make.

• Numbers from your own work (shared with permission).

List 12 ideas — 4 per pillar — and schedule two or three posts a week. Consistency matter

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