Optimise your profile: headline, about and featured
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In this lesson you’ll learn to
- Headline says who I help, the result and how
- The first two lines of About hook the right reader
- Featured shows proof or a lead magnet
- Experience lists results, not duties
Photo and banner
A clear, friendly, recent headshot. Use the banner to state what you do or show proof — results, a book, a product, an event.
Headline (220 characters)
Not just your job title. Use: who you help + the result + how. “Helping insurance agencies get more qualified inbound calls | Pay-per-call & lead gen | Founder @ Company”.
About section
• First two lines: the problem you solve and for whom (that is what shows before “see more”).
• Then: how you help, proof (numbers, clients, experience), what makes you different.
• End with a clear call to action: “Message me ‘calls’ and I’ll share our checklist.”
Featured and experience
Feature your best case study, a lead magnet or a top post. In experience, describe results, not duties: “Grew partner revenue from $0 to $1.2M in 18 months.”
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