③ Advanced
▶Free preview · no sign-upKPIs that matter📊 Analytics, Tracking & Marketing Automation
Measure what matters and automate the rest. Learn KPIs, GA4, UTMs, tag management, attribution, dashboards, ROI analysis and marketing automation workflows.
🎬 8 video lessons📝 8 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate
What you will be able to do
- Choose KPIs that reflect real business results
- Set up GA4, UTMs and Google Tag Manager correctly
- Understand attribution and its limits
- Build dashboards and calculate ROI
- Automate reporting, lead routing and nurturing
Data turns marketing from guesswork into a system. This course shows how to collect trustworthy data, read it correctly and automate the routine work so you can focus on decisions.
Course content
Module 1 · Measurement foundations3 lessons
1. KPIs that matterFree preview
▶ 10 min
2. GA4, UTMs and Google Tag Manager
▶ 14 min
3. Attribution: who gets credit?
▶ 12 min
Module 2 · Analysis and automation6 lessons
4. Dashboards and reporting
▶ 12 min
5. ROI, CAC and LTV analysis
▶ 12 min
6. Marketing automation workflows
▶ 12 min
7. Data privacy and governance
▶ 10 min
8. Call tracking analytics
▶ 10 min
9. Project: measurement plan and dashboardProject
▶ 30 min
📝 Test your learning
Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.
1. Pre-testOptional, before lesson 1
2. All lessons8 lessons with quizzes + 1 project
3. Final examUnlocks after every lesson
4. CertificateVerifiable, LinkedIn-ready
Course project
Build a measurement plan and dashboard for one business: KPIs, tracking setup, UTM conventions, attribution approach, ROI model and two automations.