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Academy / Learning paths / The Complete Marketer

🎓 The Complete Marketer

Start with zero experience and finish able to plan, launch, measure and scale campaigns across channels — the full BFOUNT curriculum in the right order.

Beginner→Expert
  1. 1 Beginner🧱 Marketing Fundamentals
    Start here. Understand what marketing really is, how B2B and B2C differ, how customers decide, and how to build a simple plan that makes money.     11 lessons
  2. 2 Beginner🔎 Customer Research & Positioning
    Understand customers deeply — their problems, words and buying triggers — and position your offer so the right people instantly see why you are different.     10 lessons
  3. 3 Beginner🔎 SEO, Content & Inbound Marketing
    Get found by people already searching for what you sell. Learn keyword research, on-page and technical SEO, content that ranks, local SEO and social media that brings in leads.     11 lessons
  4. 4 Beginner🎯 Google Ads from Zero to Profitable
    Set up, launch and optimise Google Ads campaigns that bring leads, calls and sales — search, call ads, Performance Max, YouTube and smart bidding explained step by step.     10 lessons
  5. 5 Intermediate🧲 Landing Pages, Funnels & Lead Magnets
    Build pages that turn clicks into leads and calls. Learn page structure, copy, forms, lead magnets, funnels, compliance and A/B testing.     9 lessons
  6. 6 Intermediate💬 Sales & Conversion: Turning Leads into Customers
    Marketing creates leads; sales and conversion create revenue. Learn speed to lead, discovery, persuasive conversations, objection handling, follow-up, CRM and call center performance.     9 lessons
  7. 7 Advanced📊 Analytics, Tracking & Marketing Automation
    Measure what matters and automate the rest. Learn KPIs, GA4, UTMs, tag management, attribution, dashboards, ROI analysis and marketing automation workflows.     9 lessons
  8. 8 Expert🚀 Scaling & Advanced Growth Strategies
    Grow from a profitable campaign to a scalable business: budget scaling, creative systems, new channels and markets, retention, referrals, partnerships and growth experiments.     9 lessons
  9. 9 Expert🏗️ Build Your Marketing Business or Agency
    Turn your skills into a business: choose a model, package and price services, win clients, deliver results, hire a team, build a call center or media buying operation and grow profitably.     9 lessons
  10. 10 Beginner📈 GA4 for Beginners
    Set up Google Analytics 4 the right way and read it with confidence: installation, events and key events, traffic sources, UTM tracking and the reports that show whether your marketing works.     7 lessons