Local SEO and Google Business Profile

Beginner⏱ 12 min

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For local businesses, the map results bring the most calls. Optimise your Google Business Profile, reviews and local pages.

In this lesson you’ll learn to

My Business Profile is fully complete
I ask every happy customer for a review
I reply to all reviews
My NAP is consistent everywhere
My local pages have unique content

Google Business Profile

• Choose the most accurate primary category, plus relevant secondary ones.

• Complete every field: hours, services, service areas, description, phone, website.

• Add real photos regularly.

• Post updates and offers.

• Answer questions.

Reviews

Ask every happy customer for a review with a direct link. Reply to every review — thank positive ones and respond calmly to negative ones. Never buy or fake reviews; it breaks platform rules and consumer protection laws.

NAP consistency

Keep your Name, Address and Phone identical across your website, Google, Bing, Apple Maps, Facebook and directories.

Local pages

Create genuinely useful pages for each location or service area you serve — with local details, projects and reviews — not copies with the town name changed.

Track calls

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