On-page SEO: pages that rank and convert
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inStructure every page so search engines understand it and visitors take action — titles, headings, content, internal links and calls to action.
In this lesson you’ll learn to
- My title tags lead with the keyword
- Each page has one H1 and clear H2s
- Pages include proof and FAQs
- Related pages are internally linked
- Every page has a clear CTA
The essentials
• Title tag — main keyword near the start, under ~60 characters, written to earn the click.
• Meta description — a 1–2 sentence pitch for the click.
• One H1 matching the topic; H2s for sections.
• Clean URL — /emergency-boiler-repair-leeds/.
• Images — compressed with descriptive alt text.
Content that wins
Answer the searcher’s question fast, then go deeper: prices or price ranges, process, FAQs, proof (reviews, photos, certifications) and next steps. Write from real experience — specific details signal expertise.
Internal links
Link related pages together with descriptive anchor text. This helps users and search engines understand your site’s structure.
Convert the visit
Every page needs a clear next ste
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