Social media that brings in leads
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inChoose the right platforms, post content that builds trust, and turn followers into enquiries without paid ads.
In this lesson you’ll learn to
- I focus on one or two platforms
- My content mixes educate, prove, humanise and offer
- My short videos hook in two seconds
- I reply quickly and have a lead link in my profile
- I repurpose content
Choose platforms by audience
• LinkedIn — B2B decision-makers.
• Facebook — local communities, older consumers, groups.
• Instagram and TikTok — visual products, younger audiences, short video.
• YouTube — how-to and search-driven video.
Be excellent on one or two platforms rather than average on six.
Content mix
• Educate — tips, how-tos, myth-busting.
• Prove — results, reviews, before/after.
• Humanise — team, behind the scenes.
• Offer — a clear invitation to act (no more than about one in five posts).
Short video
Short vertical videos with a strong first two seconds, captions and a single message get the most reach on most platforms.
Turn engagement into leads
Reply to comments and messages fast, include a link to
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